Campaign Performance Insights Analyst

Publicis Groupe; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

Family care leave

Medical coverage

Dental and optical

Life insurance

Hybrid schedule

Friday disconnects

Phone allowance

Job summary

Publicis Groupe seeks an AMEA Performance Intelligence Analyst to support campaign reporting, data analysis, and insights across APAC & MEA for OneMars campaigns. You will build dashboards, deliver reporting, and translate data into actionable recommendations for regional and local teams.

Collaborating with planning, activation, and data teams, you will drive reporting quality, standardize KPI structures, and help optimize campaigns and future planning.

Qualifications

• 2–4+ years of experience in campaign analytics or marketing intelligence.
• Experience with dashboarding and reporting tools (Tableau, PowerBI, Looker Studio, Datorama).
• Strong Excel and data analysis skills.
• Basic understanding of digital media metrics across channels.

Responsibilities

• Build and maintain campaign performance dashboards and reporting templates.
• Ensure accurate and timely delivery of campaign reporting across regional and market teams.
• Monitor campaign performance metrics and flag anomalies or opportunities for optimization.
• Analyze campaign data to identify trends, drivers and areas for improvement.
• Translate campaign metrics into clear insights and recommendations.
• Design and maintain reporting dashboards for clarity, usability, and scalability.

Skills

Campaign analytics

Data analysis

Excel

BI dashboards

Tools

Tableau

PowerBI

Looker Studio

Datorama

Excel

Job description

Publicis Groupe seeks an AMEA Performance Intelligence Analyst to support campaign reporting, data analysis, and insights across APAC & MEA for OneMars campaigns. You will build dashboards, deliver reporting, and translate data into actionable recommendations for regional and local teams.

Collaborating with planning, activation, and data teams, you will drive reporting quality, standardize KPI structures, and help optimize campaigns and future planning.