Campaign Insights & Dashboards Analyst (AMEA)

Publicis Groupe ANZ; Kuala Lumpur; Hybrid; MYR 89,000 - 145,000; Full time

Benefits offered by this job

Hybrid work schedule

Friday disconnects

Medical coverage

Phone allowance

Job summary

Publicis Groupe ANZ in Kuala Lumpur seeks an AMEA Performance Intelligence Analyst to build and sustain campaign dashboards, deliver timely reporting, and translate data into actionable insights across APAC & MEA markets.

You will partner with regional planning, biddable activation, and data teams to ensure reporting quality and scalability, driving optimization and future planning accuracy.

Qualifications

• 2–4+ years of experience in campaign analytics, media reporting, or marketing intelligence.
• Experience with dashboarding and reporting tools (Tableau, PowerBI, Looker Studio, Datorama).
• Strong Excel and data analysis skills.
• Basic understanding of digital media performance metrics across search, social, and programmatic channels.
• Experience working with large datasets and reporting automation preferred.

Responsibilities

• Build and maintain campaign performance dashboards and reporting templates.
• Ensure accurate and timely delivery of campaign reporting across regional and market teams.
• Monitor campaign performance metrics and flag anomalies or opportunities for optimization.
• Analyze campaign data to identify trends, performance drivers, and areas for improvement.
• Translate campaign performance metrics into clear insights and recommendations.
• Support preparation of performance reviews, campaign summaries, and learning reports.
• Design and maintain reporting dashboards using BI tools (Tableau, PowerBI, Looker Studio, Datorama).
• Collaborate with regional and local planning teams to align reporting with KPIs.

Skills

Campaign analytics

Dashboarding

Data visualization

Excel

Communication

Education

Bachelor's degree in Marketing / Analytics / Computer Science

Tools

Tableau

Power BI

Looker Studio

Datorama

Job description

Publicis Groupe ANZ in Kuala Lumpur seeks an AMEA Performance Intelligence Analyst to build and sustain campaign dashboards, deliver timely reporting, and translate data into actionable insights across APAC & MEA markets.

You will partner with regional planning, biddable activation, and data teams to ensure reporting quality and scalability, driving optimization and future planning accuracy.