AMEA Campaign Analytics & Insights Architect

Starcom Worldwide, Inc.; Kuala Lumpur; Hybrid; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Life insurance

Medical coverage

Job summary

Starcom Worldwide, Inc. is seeking an AMEA Performance Intelligence Analyst to support campaign reporting, data analysis, and insight generation across OneMars campaigns in APAC & MEA.

You will build dashboards, produce campaign reporting, and identify performance insights to optimize campaigns and inform future planning decisions. You will partner with regional planning, local markets and activation teams to transform data into clear reporting and actionable insights that guide optimization and

Qualifications

• 2–4+ years of experience in campaign analytics, media reporting, or marketing intelligence.
• Experience with dashboarding and reporting tools (Tableau, PowerBI, Looker Studio, Datorama).
• Strong Excel and data analysis skills.
• Basic understanding of digital media performance metrics across search, social, and programmatic channels.
• Experience working with large datasets and reporting automation preferred.

Responsibilities

• Build and maintain campaign performance dashboards and reporting templates.
• Ensure accurate and timely delivery of campaign reporting across regional and market teams.
• Monitor campaign performance metrics and flag anomalies or opportunities for optimization.
• Analyze campaign data to identify trends, performance drivers, and areas for improvement.
• Translate campaign performance metrics into clear insights and recommendations.
• Support preparation of performance reviews, campaign summaries, and learning reports.
• Design and maintain reporting dashboards using BI tools such as Tableau, PowerBI, Looker Studio, or Datorama.
• Ensure dashboards are structured for clarity, usability, and scalability across markets.
• Support automation and efficiency improvements within reporting workflows.
• Work closely with regional and local planning teams to ensure reporting aligns with campaign objectives and KPIs.
• Partner with biddable activation teams to monitor live campaign performance and optimization opportunities.
• Collaborate with data and platform teams to ensure reporting pipelines and data integrity.
• Support implementation of campaign measurement frameworks and KPI structures defined by the Measurement & Campaign Intelligence Lead.
• Assist in analyzing test-and-learn experiments and campaign measurement outputs.
• Ensure campaign dashboards and reporting align with regional measurement standards.

Skills

Campaign analytics

Dashboarding

Excel/data analysis

Digital media metrics

Reporting automation

Tools

Tableau

PowerBI

Looker Studio

Datorama

Job description

Starcom Worldwide, Inc. is seeking an AMEA Performance Intelligence Analyst to support campaign reporting, data analysis, and insight generation across OneMars campaigns in APAC & MEA.

You will build dashboards, produce campaign reporting, and identify performance insights to optimize campaigns and inform future planning decisions. You will partner with regional planning, local markets and activation teams to transform data into clear reporting and actionable insights that guide optimization and