Business Development & Marketing Executive

RÖDL; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Rödl & Partner in Kuala Lumpur seeks a proactive Business Development & Marketing Executive to drive client acquisition, coordinate marketing initiatives and manage relationships across legal advisory, tax, audit, accounting, payroll and corporate secretarial services.

Responsibilities include identifying opportunities, generating leads, coordinating campaigns, managing LinkedIn content, events and proposals, and maintaining CRM records. English and Bahasa Malaysia skills are required.

Qualifications

• Minimum Bachelor's degree in Business Administration, Marketing, Communications or a related field.
• Minimum 3–5 years of experience in business development, sales or marketing.
• Experience in lead generation, client relationship management and proposal preparation.
• Strong communication, presentation, negotiation and interpersonal skills in English and Bahasa Malaysia.
• Proactive, self-motivated and able to work independently in a target-driven environment.

Responsibilities

• Identify potential clients and new business opportunities.
• Generate leads and maintain a business development pipeline.
• Conduct market research and approach prospects through calls, emails, LinkedIn and networking.
• Arrange meetings between prospects and relevant service line leaders.
• Build and maintain relationships with clients, referral partners and business associates.
• Follow up on enquiries, meetings and proposals to support client acquisition.
• Support cross-selling and upselling across service lines.

Skills

Lead generation

Client relationship management

Proposal preparation

Communication

Presentation

Negotiation

Interpersonal skills

Education

Bachelor's degree in Business Administration, Marketing, Communications

Tools

Microsoft Office

CRM software

Job description

Business Development & Marketing Executive

We are seeking a highly motivated, proactive and results-oriented Business Development & Marketing Executive to support the firm's ongoing growth initiatives across legal advisory, tax, audit, accounting, payroll and corporate secretarial services.

The successful candidate will identify business opportunities, support client acquisition activities, coordinate marketing initiatives, organize events and maintain relationships with clients and business partners.

Key Responsibilities

Business Development

Identify potential clients and new business opportunities.

Generate leads and maintain a business development pipeline.

Conduct market research and approach prospects through calls, emails, LinkedIn and networking.

Arrange meetings between prospects and relevant service line leaders.

Build and maintain relationships with clients, referral partners and business associates.

Follow up on enquiries, meetings and proposals to support client acquisition.

Support the identification of cross‑selling and upselling opportunities across legal, tax, audit, accounting, payroll and corporate secretarial service lines.

Marketing & Proposal Support

Manage the firm's LinkedIn content and assist with marketing campaigns and newsletters.

Coordinate seminars, webinars and client events.

Prepare and update marketing materials, presentations and business proposals with relevant service line leaders.

Assist with website content updates and promotional activities.

CRM & Reporting

Maintain accurate prospect and client records in the CRM system.

Track business opportunities, proposals and follow‑up activities.

Prepare monthly business development and marketing reports.

Key Performance Indicators (KPIs)

Performance‑based incentives linked to business development and marketing achievements.

Qualifications & Requirements

Minimum Bachelor's degree in Business Administration, Marketing, Communications or a related field.

Minimum 3–5 years of experience in business development, sales or marketing.

Experience in lead generation, client relationship management and proposal preparation.

Strong communication, presentation, negotiation and interpersonal skills in English and Bahasa Malaysia.

Proactive, self‑motivated and able to work independently in a target‑driven environment.

Good knowledge of Microsoft Office (Word, Excel and PowerPoint).

Willingness to travel for client meetings and networking events.

Additional Advantage

• Knowledge of or exposure to legal advisory, tax, audit, accounting, payroll, BPO or corporate secretarial services.


• An established network of business contacts, referral partners or clients.


• Experience in professional services, consulting firms or other B2B service‑based businesses.


• Familiarity with business networking groups, industry associations and corporate events.


• Competent use of AI and automation technologies.


• Proficiency in other languages, e.g. Mandarin, French, Spanish, Italian etc.

Rödl & Partner is one of the leading global corporate services, accounting, tax, and business advisory organizations dedicated to serving the needs of privately owned companies of German or other European origin that operate globally. By focusing on this unique niche, we have developed a dynamic group of professionals that offer exceptional service. We serve our clients through 19 in Asia offices and 109 offices worldwide.

Our goal is to help our clients grow faster by providing business services that deliver measurable value. To achieve this goal, we recruit exceptional candidates who want to make a difference and be an important part of our future. We invite you to visit our Web site at www.roedl.com and consider the following career opportunity.

Rödl & Partner is one of the leading global corporate services, accounting, tax, and business advisory organizations dedicated to serving the needs of privately owned companies of German or other European origin that operate globally. By focusing on this unique niche, we have developed a dynamic group of professionals that offer exceptional service. We serve our clients through 19 in Asia offices and 109 offices worldwide.

Our goal is to help our clients grow faster by providing business services that deliver measurable value. To achieve this goal, we recruit exceptional candidates who want to make a difference and be an important part of our future. We invite you to visit our Web site at www.roedl.com and consider the following career opportunity.