Business Development Manager

KPay Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

KPay Group in Malaysia is seeking a Business Development Executive (Sales and Strategy) to define and execute the local go-to-market plan, close key partnerships, and drive early revenue. You will own the field sales cycle, conduct high-volume outreach, and help position KPay as a trusted local merchant partner.

The role demands a strong field sales background, a hunter mentality, and the ability to thrive in a fast-moving fintech environment focused on local expansion and strategic partnerships.

Qualifications

• 3+ years of experience in field/SME sales.
• Proven feet-on-the-street sales track record in payments, POS hardware, or merchant services.
• Hunter mentality with outbound prospecting and ability to book meetings with cold accounts.
• Adaptable and self-motivated in a fast-moving, high-growth environment.
• Willingness to learn and navigate ambiguity in a startup landscape.

Responsibilities

• Build and own the local GTM strategy and market entry plan.
• Own the Early Sales Cycle: pitch value proposition, qualify conversations, present tailored solutions.
• High-Volume Field Canvassing: conduct structured daily field routes and cold visits.
• Track daily activity benchmarks and hit metrics for visits, contacts, and live demos.
• Gather merchant feedback and collaborate with internal teams to localize and improve offerings.

Skills

Field/SME Sales

Outbound Prospecting

Hunter Mentality

Adaptable & Self-Motivated

Startup Environment Understanding

Job description

KPay Group (“KPay”) is a leading fintech company committed to empowering businesses of all sizes through simple, seamless, smart and secure technology solutions.Serving more than 90,000 merchants across Australia, Hong Kong, Japan, and Singapore, KPay helps unlock growth potential by building a one-stop platform for financial management, business operations, and digital transformation.In 2024, KPay raised a record-breaking USD 55 million in its Series A funding round — the largest globally in the payments sector that year.

The company has since been recognised as PayTech of the Year at the 2025 Asia FinTech Awards, selected on Forbes Asia’s 100 to Watch list in 2025 and ranked among the Singapore's Top FinTech Companies 2026 list, curated by Tech in Asia and Statista.

Business Development Executive, Sales and Strategy

This is an impactful, zero-to-one opportunity where you will join our launch team to define our local sales playbook, close key partnerships, and directly drive early revenue while positioning us as a trusted partner for local merchants.

If you have a strong sales background, a builder’s mindset, and thrive in fast-paced environments, this is your opportunity to step up as a leader who can transition a market expansion strategy into rapid growth.

Key Responsibilities

• Build & own the local GTM strategy – develop and execute the market entry plan, including target segments, pricing approach, partnership roadmap, and sales model tailored to the local ecosystem.
• Own the Early Sales Cycle: Pitch our value proposition to potential clients, handle initial qualifying conversations, and present tailored solutions to business decision-makers.
• High-Volume Field Canvassing: Execute structured daily field routes, conducting consistent cold walk-ins across assigned commercial zones.
• Daily Activity Benchmarks: Consistently track and hit sales activity metrics—maintaining required ratios for daily visits, decision-maker contacts, and live demos.
• Be the Voice of the Market: Gather feedback directly from merchants and collaborate with internal teams to localize and improve our core offerings.

Requirements

• 3+ years of experience in field/SME sales.
• Proven "Feet-on-the-Street" Sales Track Record: Demonstrated experience in payments, POS hardware, or merchant services, with a strong history of high-volume field coverage.
• Proven "Hunter" Mentality: Energetic and resilient when it comes to outbound prospecting, with a track record of successfully booking meetings and opening doors with cold accounts.
• Adaptable & Self-Motivated: Comfortably operating in a fast-moving, high-growth environment where processes are evolving, and eager to take ownership of tasks.
• Agile Learning Mindset: High willingness to learn, paired with the ability to navigate ambiguity in an evolving startup landscape.