BUSINESS DEVELOPMENT EXECUTIVE

VS CONSULTANCY; Johor Bahru; On-site; MYR 42,000 - 64,000; Full time

Job summary

VS CONSULTANCY is seeking an Education Recruitment Specialist in Malaysia to generate and convert leads for universities, colleges, language centres, and education programmes. You will identify opportunities via calls, WhatsApp, social media, and events, and manage relationships with education agents and strategic partners.

You will advise students on suitable programmes, guide them from enquiry to application, and maintain CRM records while hitting recruitment KPIs and collaborating on

Qualifications

• Degree or diploma in business, marketing, education, communications or related field.
• Mandarin speaking preferred to effectively communicate with Mandarin-speaking clients.
• Strong communication, presentation, and relationship-building skills.
• Comfortable with sales, cold outreach, follow-ups, and meeting new clients or partners.
• Experience in education, student recruitment, sales, business development, or agency management is an advantage.

Responsibilities

• Generate and follow up with prospective students for universities and education programmes.
• Identify new business opportunities through calls, WhatsApp, social media, referrals, events, schools, and education agents.
• Source, approach, onboard, and manage relationships with education agents and strategic partners.
• Understand students' study goals, budget, programme preferences, and intake requirements.
• Recommend suitable study programmes and guide students from enquiry to application and enrolment.
• Conduct regular follow-ups to improve lead conversion and achieve recruitment targets.
• Conduct basic market and competitor research to identify new programmes, markets, and recruitment opportunities.
• Support education fairs, school visits, seminars, webinars, marketing campaigns, and recruitment activities.
• Maintain accurate student, lead, agent, application, and follow-up information in the CRM system.
• Achieve agreed lead generation, enrolment, partnership, and revenue KPIs.

Skills

Communication skills

Presentation skills

Relationship building

Sales & outreach

Lead generation

Education

Diploma or Bachelor's Degree in Business, Marketing, Education, Communications

Tools

CRM systems

WhatsApp

Microsoft Office / Google Workspace

Job description

• Generate and follow up with prospective students for universities, colleges, language centres, and education programmes.
• Identify new business opportunities through calls, WhatsApp, social media, referrals, events, schools, and education agents.
• Source, approach, onboard, and manage relationships with education agents and strategic partners.
• Understand students' study goals, budget, programme preferences, and intake requirements.
• Recommend suitable study programmes and guide students from enquiry to application and enrolment.
• Conduct regular follow-ups to improve lead conversion and achieve recruitment targets.
• Conduct basic market and competitor research to identify new programmes, markets, and recruitment opportunities.
• Support education fairs, school visits, seminars, webinars, marketing campaigns, and recruitment activities.
• Maintain accurate student, lead, agent, application, and follow-up information in the CRM system.
• Achieve agreed lead generation, enrolment, partnership, and revenue KPIs.
• Diploma or Bachelor's Degree in Business, Marketing, Education, Communications, or related field.
• Mandarin speaking preferred to effectively communicate with Mandarin-speaking clients.
• Strong communication, presentation, and relationship-building skills.
• Comfortable with sales, cold outreach, follow-ups, and meeting new clients or partners.
• Able to use WhatsApp, email, social media, Microsoft Office / Google Workspace, and CRM systems.
• Experience in education, student recruitment, sales, business development, or agency management is an advantage.
• Self-motivated, organised, target-driven, and willing to learn.