Brand Marketing Associate — Growth & Campaigns (KL)

MW Infinity; Kuala Lumpur; Presencial; MYR 60.000 - 90.000; Tempo integral

Benefícios oferecidos por esta vaga

Health and wellness initiatives

Flexible working arrangements

Training and development programmes

Resumo da vaga

MW INFINITY is seeking a Brand Marketing Associate in Kuala Lumpur City Centre to drive brand initiatives and growth. You will develop campaigns across digital and traditional channels, conduct market research, and collaborate with creative teams to deliver compelling content.

You will manage brand communications, analyze ROI, and support events and product launches while liaising with stakeholders to ensure alignment with business objectives.

Qualificações

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 2-4 years of experience in marketing communications, brand marketing or a similar role.
• Strong understanding of brand management and integrated marketing communications.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Experience with marketing analytics and reporting.
• Solid project management and multitasking abilities.
• Creative thinking and problem-solving with attention to detail.
• Strong interpersonal skills for cross-functional teamwork.
• Familiarity with the Malaysian market is desirable.

Responsabilidades

• Develop and implement brand marketing campaigns across digital and traditional channels.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with creative teams to produce marketing content.
• Manage brand communications and ensure messaging consistency.
• Monitor and analyse campaign performance metrics to measure ROI.
• Support execution of promotional events, product launches and activations.
• Liaise with internal stakeholders and external partners to align initiatives.
• Maintain and update marketing materials, brand guidelines and asset libraries.
• Contribute to development of marketing plans and strategies.

Conhecimentos

Brand management

Integrated marketing communications

Content creation

Digital marketing tools

Analytics

Project management

Creative thinking

Cross-functional collaboration

Formação

Bachelor's degree in Marketing/Communications/Business Administration

Ferramentas

Google Analytics

Adobe Creative Suite

Descrição da vaga

MW INFINITY is seeking a Brand Marketing Associate in Kuala Lumpur City Centre to drive brand initiatives and growth. You will develop campaigns across digital and traditional channels, conduct market research, and collaborate with creative teams to deliver compelling content.

You will manage brand communications, analyze ROI, and support events and product launches while liaising with stakeholders to ensure alignment with business objectives.