Brand Manager

6923 Sateri (Nantong) Fiber Co., Ltd.; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

RGE is seeking a Brand Marketing leader to shape and execute our consumer tissue communications and campaigns. You will guide cross-functional teams to implement brand strategies, drive market awareness, and deliver impactful marketing programs across digital, social, PR, and in-store channels.

You will lead brand executives, develop integrated plans for product launches and relaunches, and work with agencies to maximize reach while maintaining brand integrity.

Responsibilities

• Understand target audience and drive brand communications and marketing initiatives aligned with brand strategies.
• Lead implementation and execution of brand activities and campaigns with internal/external teams to meet business and brand objectives.
• Lead and coach brand executives to deliver strong marketing plans and achieve business goals.
• Develop and deploy integrated marketing campaigns across digital, BTL, PR, and in-store touchpoints to increase brand awareness.

Job description

Grow your career with us

You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.

Responsibilities:

• To have an in-depth understanding of target audience and drive the development of brand communications and marketing initiatives in line with brand strategies to achieve business plans and objectives. In doing so:
• Lead in Implementation and execution of approved brand activities and campaigns in line with brand strategy and work closely with all relevant parties (internal and external) to ensure Business Plans and Brand Objectives are achieved.
• Lead & coach brand executives to deliver strong marketing plans and achieve business goals.
• Key driver in penetration strategies and plans including strong understanding of target audience (Malay & Chinese) needs & behavior and engaging them in relevant touchpoints.
• Develop and deliver effective marketing campaigns to increase brand awareness through various touchpoints such as digital platform, social media, BTL in-store and PR communications.
• Key driver in development and implementation of integrated marketing support for new product launches, relaunches, and other marketing campaigns
• Work closely with media agency to develop strategic media plan and ensure effective reach of target audience whilst stretching media budget.
• Contribute ideas and input into the 360 marketing plans for ATL, digital, BTL events and in-store activities during annual business plan.
• Work closely with agency on activation activities at relevant touch points such as in-store, on-ground etc. Also develop tools and materials to support activation initiatives.
• Work closely with agency on development of POSM / Communication materials including Brand Imagery and ensure it is within Brand guidelines.
• Actively contribute and participate in meetings with internal teams (sales, innovation and product development, finance, and product supply) and external parties (media agencies, social media agencies, research agencies and creative agencies).
• Key driver for E comm platforms, in terms of communication and live support to drive traffic and conversion. Work closely with sales team, creative designer, and media team.
• Lead and manage any ad-hoc tasks designated by Marketing Manager of Consumer Tissue category, as and when basis to achieve brand and business objectives.
• Lead & coach internal creative designer to develop communication material of consumer tissue, which include material for brand, customer marketing, e-comm and any ad hoc initiatives.
• Monitor, report and analyze.
  • post evaluation and learnings of brand activities and campaigns.
  • monthly commercial report
  • monthly and quarterly research data to identify opportunities and gaps and to create competitive advantage.
  • sales deck & ensure proper communication and execution of brand initiatives.
  • competitive analysis which includes monitoring, review, analyze competitors' activities such as pricing, communications, launches / relaunches, marketing activities and market share.
• Complete PBS (Product Bundle Sheet) report on competitors' new launches or relaunches.
• Accountable for Brand Marketing A&P - track and monitor actual spend against budget for each of the marketing activities to ensure spending within A&P budget allocated.
• Ability to contribute fully and work within cross functional teams. Proven experience leading and driving complex projects.
  • Makes the vision happen
  • Consumer focus
  • Performance driven
  • Communicates effectively
  • Has passion

Thank you for considering a career with RGE.

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