Brand Manager

Mars; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Royal Canin is seeking a Brand Manager to lead brand and portfolio strategies, driving sustainable growth and market leadership. You will translate consumer, customer, veterinary, and market insights into long-term plans and innovation priorities, while partnering with Sales, Digital, and regional teams to optimize brand impact across channels.

You will manage budgets, guide integrated marketing programs, and ensure execution aligns with Health Through Nutrition standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field is required.
• 7–10 years of experience in Brand Management, Marketing, Trade Marketing, Category Management, or Commercial functions.
• Strong understanding of brand management, consumer behavior, portfolio management, and commercial fundamentals.

Responsibilities

• Lead the development of brand, portfolio, and category strategies to accelerate sustainable growth and strengthen Royal Canin's market leadership.
• Translate insights into long-term brand plans, growth opportunities, and innovation priorities.
• Define integrated go-to-market strategies and annual brand plans that deliver objectives.
• Partner with Sales, Veterinary, Digital, Supply, and Regional teams to align priorities and maximize brand impact across channels.
• Monitor brand health, portfolio performance, market dynamics, and competitive activity to optimize investments.
• Manage brand budgets and resources to maximize ROI and performance.
• Provide strategic direction to cross-functional teams and foster a high-performance culture.
• Champion consumer-centric thinking and strengthen understanding of pet owner, customer, and veterinary needs.
• Build strong partnerships with customers, veterinary stakeholders, agencies, and regional teams.
• Coach and develop team members and collaboration.

Skills

Brand management

Consumer behavior

Portfolio management

Commercial acumen

Stakeholder management

Analytical thinking

Problem solving

Leadership

Communication

Presentation

Education

Bachelor's Degree in Marketing, Business Administration, or a related field

Job description

The Brand Manager (Royal Canin) leads the development of brand and portfolio strategies to drive sustainable growth and strengthen Royal Canin’s market leadership. By identifying consumer, customer, and market opportunities, the role shapes long term brand plans, innovation priorities, and go-to-market strategies while delivering business and brand performance.

Job Responsibilities

Build Brand Strategy and Drive Performance

• Lead the development of brand, portfolio, and category strategies to accelerate sustainable growth and strengthen Royal Canin's market leadership.
• Translate consumer, customer, veterinary, and market insights into long-term brand plans, growth opportunities, and innovation priorities.
• Define integrated go-to-market strategies and annual brand plans that deliver business objectives while reinforcing Royal Canin's Health Through Nutrition proposition.
• Partner with Sales, Veterinary, Digital, Supply, and Regional teams to align business priorities and maximize brand impact across channels.
• Monitor brand health, portfolio performance, market dynamics, and competitive activity to identify risks and opportunities and optimize investments.
• Manage brand budgets and resources to maximize return on investment and business performance.

Lead and Influence Stakeholders

• Provide strategic direction and leadership to cross-functional teams to ensure alignment with brand priorities and growth ambitions.
• Champion consumer-centric thinking and strengthen organizational understanding of pet owner, customer, and veterinary needs.
• Build strong partnerships with customers, veterinary stakeholders, agencies, and regional teams to drive brand growth and execution excellence.
• Coach and develop team members while fostering collaboration, accountability, and a high-performance culture.

Delivery Growth and Innovation

• Lead the development and commercialization of new products, services, campaigns, and strategic initiatives to drive category growth.
• Oversee integrated marketing programs and key business initiatives to ensure consistent execution against brand objectives.
• Evaluate business opportunities and recommend portfolio, pricing, communication, and investment strategies to accelerate growth.
• Ensure all brand activities and consumer touchpoints consistently reflect Royal Canin's brand standards and Health Through Nutrition philosophy.
• Drive continuous improvement by leveraging best practices, market learnings, and performance insights across markets.

Job Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum 7–10 years of experience in Brand Management, Marketing, Trade Marketing, Category Management, or Commercial functions.
• Proven experience in developing and leading brand strategies, annual planning, and business growth initiatives.
• Experience within FMCG, Consumer Healthcare, Pet Care, Nutrition, or related industries preferred.
• Strong understanding of brand management, consumer behavior, portfolio management, and commercial fundamentals.
• Excellent communication, presentation, and influencing skills in English.
• Fluent in English and Bahasa Melayu; additional local languages are an advantage. Strong commercial acumen with experience managing P&L-related decisions, brand investments, and business performance.
• Proven ability to translate consumer, customer, and market insights into strategic growth opportunities.
• Experience leading integrated marketing campaigns, innovation projects, and portfolio development initiatives.
• Strong stakeholder management skills with the ability to influence across multiple functions and seniority levels.
• Excellent analytical, strategic thinking, and problem-solving capabilities.
• Demonstrated ability to manage budgets and optimize marketing investments.
• Experience leading agencies and external partners to deliver business outcomes.
• Passion for pet health, nutrition, and consumer engagement.