Brand Manager

Anker Innovations; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Anker Innovations in Malaysia is seeking a brand-focused professional to define localized strategies for Anker brands. You will lead integrated campaigns across digital, social, retail, and PR to build consumer mindshare in a mature SEA market.

The role requires 3-5 years in brand management, strong digital fluency (Meta, TikTok, Shopee/Lazada), and fluency in Bahasa Malaysia and English; Mandarin is a plus.

Qualifications

• 3-5 years of brand management (consumer electronics, FMCG, or lifestyle).
• Proven brand campaigns in the Malaysian market.
• Strong understanding of Malaysia's digital landscape (Meta, TikTok, Shopee/Lazada).
• Bahasa Malaysia + English fluency; Mandarin is a plus.

Responsibilities

• Develop and execute localized brand strategies for Anker brands in Malaysia.
• Lead integrated campaigns across digital, social, retail, and PR.
• Own brand health metrics — awareness, NPS, consumer sentiment.
• Manage local creative, media, KOL, and PR agency relationship.
• Execute content marketing and social media across Facebook, Instagram, TikTok, Shopee/Lazada.
• Collaborate with product, sales, and e-commerce team.
• Identify partnership and sponsorship opportunities.

Skills

Brand management

Campaign management

Digital marketing

KOL coordination

Job description

Own Anker's brand presence in Malaysia — a mature SEA market with strong brand awareness and a well-developed specialty store network. You'll define local brand strategy, lead integrated campaigns, and build consumer mindshare across digital, retail, and social channels.

What You'll D

• oDevelop and execute localized brand strategies for Anker brands in Malaysi
• aLead integrated campaigns across digital, social, retail, and P
• ROwn brand health metrics — awareness, NPS, consumer sentimen
• tManage local creative, media, KOL, and PR agency relationship
• sExecute content marketing and social media across Facebook, Instagram, TikTok, Shopee/Lazad
• aCollaborate with product, sales, and e-commerce team
• sIdentify partnership and sponsorship opportunitie

What We're Looking F

• or3-5 years of brand management (consumer electronics, FMCG, or lifestyl
• e)Proven brand campaigns in the Malaysian mark
• etStrong understanding of Malaysia's digital landscape (Meta, TikTok, Shopee/Lazad
• a)Bahasa Malaysia + English fluency; Mandarin is a pl