Brand Experience & Social Strategy Lead

Maxis; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Maxis in Malaysia seeks a senior leader to drive the social media and brand experience strategy for Maxis and Hotlink, shaping how the brand connects with audiences across online and offline touchpoints.

You will lead a team of social, experiential and activation specialists, collaborate with brand, product, customer service and corporate comms, and track KPIs to deliver measurable business impact.

Qualifications

• 10+ years in social media marketing and brand management.
• 5+ years in a leadership role.
• Proven track record with large-scale brands in tech/telco or fast-moving B2C sectors.
• Proficient with analytics tools and platforms.

Responsibilities

• Develop and execute a comprehensive social and experiential strategy aligned with Maxis and Hotlink's objectives.
• Oversee content across platforms (Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn).
• Manage and mentor a team of social, experiential and activation specialists and agencies.
• Define and uphold brand guidelines and tone across touchpoints.
• Generate demand and preference via storyselling and shoppertainment strategies.
• Monitor trends and competitors to identify opportunities and pivots.
• Establish KPIs and provide reports with actionable insights for business impact beyond vanity metrics.
• Collaborate with brand, marcomms, product, customer service and corporate comms for integrated campaigns.
• Work with insights to use social listening for content strategy.

Skills

Social media marketing

Brand management

Leadership

Analytics & insights

Crisis management

Stakeholder influence

Storytelling

Education

Bachelor's degree in Marketing

Tools

Sprinklr

Sprout Social

Hootsuite

Google Analytics

Job description

Maxis in Malaysia seeks a senior leader to drive the social media and brand experience strategy for Maxis and Hotlink, shaping how the brand connects with audiences across online and offline touchpoints.

You will lead a team of social, experiential and activation specialists, collaborate with brand, product, customer service and corporate comms, and track KPIs to deliver measurable business impact.