Brand & Content Associate (Wellness) — Malaysia

Pure Form; Malaysia; On-site; MYR 48,000 - 72,000; Full time

Job summary

Pure Form, Southeast Asia's wellness brand, is seeking a Brand & Content Associate based in Malaysia. You will craft engaging content across social media, eCommerce, and digital marketing channels, translating regional brand strategies into locally resonant messaging for the Singapore market.

A strong storyteller with copywriting flair will thrive in this fast-growing, iconic consumer brand. Work closely with the Brand & Content Strategist to plan content calendars, optimize campaigns, and

Qualifications

• 1–3 years of experience in content creation, copywriting, social media, or digital marketing.
• Excellent English copywriting and editing skills with a strong portfolio.
• Experience creating content for TikTok, Instagram, Facebook, and other digital platforms.
• Experience understanding Singapore consumer behavior and local social media trends.
• Ability to translate technical or scientific information into engaging consumer-friendly content.

Responsibilities

• Brand localization by translating regional strategies into locally relevant content and messaging.
• Collaborate with designers, editors, creators, and marketing teams to execute content initiatives.
• Write captions, scripts, hooks, and storytelling frameworks; support integrated campaigns.
• Drive content messaging across ecommerce touchpoints (Shopify, TikTok Shop, Lazada, Shopee).
• Monitor content performance and present monthly learnings and recommendations.
• Develop briefs and direction for creators and influencer partnerships.

Skills

Content creation

Copywriting

Social media

Digital marketing

English copywriting

Project coordination

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Pure Form, Southeast Asia's wellness brand, is seeking a Brand & Content Associate based in Malaysia. You will craft engaging content across social media, eCommerce, and digital marketing channels, translating regional brand strategies into locally resonant messaging for the Singapore market.

A strong storyteller with copywriting flair will thrive in this fast-growing, iconic consumer brand. Work closely with the Brand & Content Strategist to plan content calendars, optimize campaigns, and