Bancassurance Advisor

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Alliance Bank Malaysia Berhad is seeking a Customer Engagement & Sales professional to proactively engage with bank customers, identify life insurance and financial protection needs, and promote suitable products. You will conduct financial needs analysis and aim to achieve individual KPIs while generating referrals from branch walk-ins and leads.

Role involves cross-selling insurance solutions, building strong relationships with branch staff and customers, and providing after-sales service and

Qualifications

• Insurance product knowledge.
• Financial needs analysis and advisory skills.
• Sales and negotiation techniques.
• Regulatory and compliance understanding.
• Customer-centric mindset.
• Strong communication and interpersonal skills.
• Results-oriented and self-motivated.
• Team collaboration and relationship building.
• Integrity and professionalism.

Responsibilities

• Proactively engage with bank customers to identify insurance and financial protection needs.
• Promote life insurance and savings/investment-linked solutions.
• Conduct financial needs analysis and recommend products.
• Achieve individual sales targets and KPIs.
• Generate referrals and develop opportunities from branch walk-ins and bank leads.
• Cross-sell and up-sell insurance solutions; maintain relationships with customers and staff.
• Ensure compliance with regulatory requirements and bank policies.
• Provide after-sales service and policy review support.
• Follow up on customer enquiries, quotations, and policy applications.

Skills

Insurance product knowledge

Financial needs analysis

Sales and negotiation techniques

Regulatory compliance understanding

Customer-centric mindset

Strong communication

Results-oriented

Team collaboration

Integrity and professionalism

Job description

• Customer Engagement & Sales


• Proactively engage with bank customers to identify insurance and financial protection needs.


• Promote suitable life insurance, and savings/investment-linked solutions.


• Conduct financial needs analysis (FNA) and recommend appropriate products based on customer requirements.


• Achieve individual sales targets and Key Performance Indicators (KPIs).


• Generate referrals and develop opportunities from branch walk-in customers and bank leads.


• Cross-sell and up-sell insurance solutions to existing customers.


• Relationship Management


• Build and maintain strong relationships with branch staff, relationship managers, and customers.


• Provide excellent after-sales service and policy review support.


• Follow up on customer enquiries, quotations, and policy applications promptly.


• Ensure high customer satisfaction and retention.


• Business Development


• Conduct branch sales activities, customer events, and campaigns to generate new business.


• Participate in roadshows, marketing events, and financial awareness programs.


• Identify market opportunities within assigned branches and customer segments.


• Work closely with branch management to maximize bancassurance penetration.


• Compliance & Governance


• Ensure all sales activities comply with regulatory requirements, company guidelines, and bank policies.


• Maintain proper documentation and complete sales records accurately.


• Practice responsible selling and provide fair and transparent product disclosures.


• Complete all mandatory training and certifications as required by regulators and the organization.


• Product Knowledge & Training


• Maintain up-to-date knowledge of insurance products, market trends, and competitor offerings.


• Attend regular product briefings, sales meetings, and training sessions.


• Share product knowledge and sales best practices with branch staff when required.


• Support branch staff in understanding bancassurance propositions and referral processes.


• Reporting & Administration


• Track sales performance and pipeline activities.


• Prepare and submit sales reports and customer activity updates.


• Monitor pending applications and ensure timely policy issuance.


• Manage customer information in accordance with data privacy requirements.

Required Competencies

Technical Competencies

• Insurance product knowledge.


• Financial needs analysis and advisory skills.


• Sales and negotiation techniques.


• Regulatory and compliance understanding.

Behavioral Competencies

• Customer-centric mindset.


• Strong communication and interpersonal skills.


• Results-oriented and self-motivated.


• Team collaboration and relationship building.


• Integrity and professionalism.