AVP, CRM Solution & Delivery - Strategy

Maybank; Kuala Lumpur; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Maybank in Kuala Lumpur seeks an experienced Business Analyst and Project Manager to lead CRM transformation initiatives within Corporate & Investment Banking. You will translate complex requirements into functional specs and drive the end-to-end CRM roadmap, coordinating internal teams and vendors for timely, governed delivery.

Design regional tracking frameworks, oversee data integration for accurate reporting, and partner with sales teams to prioritise enhancements while managing stakeholder

Formación

• 6–10 years of experience in Business Analysis and Project Management within CRM transformation or B2B financial services.
• Deep understanding of Wholesale Banking sales cycle including deal origination and credit pipelines.
• Certifications (Preferred): PMP, PRINCE2, or Agile Scrum Master (CSM) advantageous.

Responsabilidades

• Translate complex Corporate & Investment Banking requirements into clear functional specifications aligned with the digital strategy.
• Drive the end-to-end CRM enhancement roadmap, coordinating internal teams and vendors for timely governance-delivered outcomes.
• Design standardized regional tracking frameworks and oversee data integration for accurate reporting and market visibility.
• Partner with CC and Product Sales teams to gather requirements, prioritise enhancements and manage stakeholder expectations.
• Lead end-to-end User Acceptance Testing (UAT) while managing project risks and dependencies.
• Drive change management, user adoption and continuous workflow improvements through automation and CRM enhancements.

Conocimientos

Agile/Scrum

Backlog grooming

Stakeholder management

Herramientas

Jira

Confluence

Descripción del empleo

• Translate complex Corporate & Investment Banking requirements into clear functional specifications aligned with the division’s digital strategy.
• Drive the end-to-end CRM enhancement roadmap, coordinating internal teams and vendors to ensure timely and governed delivery.
• Design standardized regional tracking frameworks and oversee data integration to ensure accurate reporting and consistent market visibility.
• Partner with CC and Product Sales teams to gather requirements, prioritize enhancements and manage stakeholder expectations.
• Lead end-to-end User Acceptance Testing (UAT) while proactively managing project risks and dependencies.
• Drive change management, user adoption and continuous workflow improvements through automation and CRM enhancements.

Requirements:

• A minimum of 6–10 years (AVP) in Business Analysis and Project Management, specifically within CRM transformation or B2B financial services.
• Deep understanding of the Wholesale Banking sales cycle, including deal origination, credit pipelines and regional account planning.
• Proven experience in Agile/Scrum methodologies; ability to manage project governance while remaining hands‑on in functional design and backlog grooming.
• Proficiency in project management tools (e.g., JIRA, Confluence) and a strong grasp of CRM functional configurations and data mapping logic.
• Exceptional capability to explain technical constraints to business leaders while providing clear, execution‑oriented instructions to development teams.
• Certifications (Preferred): PMP, PRINCE2, or Agile Scrum Master (CSM) certifications are highly advantageous for this hybrid functional‑PMO role.