Assistant General Manager - Sales & Marketing ( AGM )

MVC Resources; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Zohorecruit in Kuala Lumpur, Malaysia is seeking an Assistant General Manager – Sales & Marketing to lead the overall sales and marketing function, drive business growth, strengthen brand positioning, and deliver customer-focused strategies.

The role oversees both sales and marketing teams, ensures cross-functional collaboration, and supports the achievement of the organisation's commercial objectives through strategic planning and performance management.

Responsibilities

• Develop and execute integrated Sales & Marketing strategies aligned with the organisation's business objectives.
• Lead the sales function to achieve revenue targets through planning, execution, and performance management.
• Oversee forecasting, pipeline management, budgeting, and reporting.
• Drive market research, customer insights, and competitor analysis to identify growth opportunities.
• Foster partnerships and collaboration across internal teams to deliver a seamless customer journey.

Job description

Kuala Lumpur, Malaysia | Posted on 08/05/2026

Job Summary

The Assistant General Manager – Sales & Marketing is responsible for leading the overall sales and marketing function, driving business growth, strengthening brand positioning, and delivering customer-focused strategies. The role oversees both sales and marketing teams, ensures effective cross-functional collaboration, and supports the achievement of the organisation's commercial objectives.

Strategic Leadership

Develop and execute integrated Sales & Marketing strategies aligned with the organisation's business objectives.

Evaluate market trends, customer insights, and competitor activities to identify business opportunities and enhance product or service offerings.

Establish and monitor key performance indicators (KPIs) to drive team performance and continuous improvement.

Provide strategic direction and leadership to achieve sustainable business growth.

Lead the sales function in achieving revenue targets through effective planning, execution, and performance management.

Oversee sales forecasting, pipeline management, budgeting, and reporting.

Develop initiatives to improve sales capabilities through coaching, training, and performance development.

Build and maintain strong relationships with key customers, business partners, and stakeholders to enhance customer satisfaction and long-term business opportunities.

Marketing Management

Lead the planning and execution of integrated marketing initiatives across digital, social media, branding, events, and traditional channels.

Strengthen brand positioning and ensure consistent corporate messaging across all customer touchpoints.

Manage marketing budgets and optimise resource allocation to maximise return on investment.

Coordinate with relevant internal and external stakeholders to ensure marketing initiatives comply with applicable requirements and are executed effectively.

Foster strategic partnerships with external business partners to support commercial objectives and enhance customer experience.

Cross-Functional Collaboration

Work closely with internal departments to ensure alignment between commercial strategies and business operations.

Promote collaboration between Sales, Marketing, and other functional teams to deliver a seamless customer journey.

Support product launches, business initiatives, and go-to-market strategies through effective cross-functional coordination.

Market Research & Business Insights

Conduct market and customer research to identify emerging trends, changing customer preferences, and growth opportunities.

Analyse sales and marketing performance data to support strategic decision-making.

Monitor competitor activities and recommend appropriate business strategies to maintain competitiveness.

Drive continuous improvement through data-driven insights and market intelligence.

Digital Transformation

Champion digital initiatives that improve customer engagement, operational efficiency, and commercial performance.

Keep abreast of emerging technologies, digital marketing trends, and industry best practices.

Represent the organisation at industry events, networking sessions, and business engagements where appropriate.