ASEAN Partner Marketing Lead — Campaigns & Events

Channel Company; Petaling Jaya; On-site; MYR 90,000 - 140,000; Full time

Job summary

The Channel Company is seeking a Partner Marketing Manager to lead partner marketing efforts across the ASEAN region. You will consult on marketing strategies, manage campaigns and events, and ensure campaigns deliver measurable ROI for technology partners.

The role emphasizes building strong partner relationships, coordinating with local sales and marketing teams, and providing actionable marketing insights to drive revenue growth. Excellent communication and analytical skills are essential.

Qualifications

• 4–6 years of work experience in the ASEAN market in a Business-to-Business IT environment
• Experience in Account Management, Field Marketing, Partner Marketing, or B2B Event Marketing
• Demonstrated success in B2B event management and partner-facing campaign execution
• Excellent client liaison skills and ability to respond promptly and effectively
• Ability to build relationships and become a trusted advisor
• Business-level English, written and spoken, with adaptable communication style
• Attention to detail and meticulous in processes per project requirements
• Willingness to learn new IT platforms and knowledge
• Experience planning and developing full strategic marketing campaigns, including budget management and allocation
• Strong ownership, adaptability, and ability to manage strategic and hands-on tasks
• Knowledge of online marketing (email, SEO, SEA, social networks, display advertising, content) and offline campaigns (events, telemarketing, print)
• Proficiency in MS PowerPoint, Excel and Word and presenting information

Responsibilities

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams as the main bridge between partners, vendor stakeholders, and PMM/VPMM teams
• Manage ongoing partner relationships daily, ensuring partners are informed, enabled, and driving initiatives that grow client revenue
• Collaborate with partners and local sales/marketing teams to understand solution priorities and drive partner enablement and training
• Develop clear marketing briefs for presentations, enablement, and training sessions
• Plan and support partner marketing plans and campaigns, including webinars and workshops
• Oversee partner events and campaigns with end-to-end ownership including planning and reporting
• Monitor marketing campaigns, leads, and ROI across the end-to-end process
• Identify and resolve client or partner issues, escalating when needed

Job description

The Channel Company is seeking a Partner Marketing Manager to lead partner marketing efforts across the ASEAN region. You will consult on marketing strategies, manage campaigns and events, and ensure campaigns deliver measurable ROI for technology partners.

The role emphasizes building strong partner relationships, coordinating with local sales and marketing teams, and providing actionable marketing insights to drive revenue growth. Excellent communication and analytical skills are essential.