Amazon PPC Specialist (FBA)

Private Advertiser; Kuala Lumpur; On-site; MYR 327,000 - 490,000; Full time

Job summary

Private Advertiser seeks a hands-on Amazon advertising specialist to own campaigns across the US, Canada, Australia and Germany. You will design architectures, manage bids and budgets, and defend decisions with data-driven insights.

Ideal candidate has 4+ years in Amazon PPC, deep knowledge of Sponsored Products/Brands/Display, and a solid grasp of margins and break-even analysis. You will test creatively, automate where possible, and report clearly.

Qualifications

• 4+ years of hands-on Amazon PPC across multiple marketplaces.
• Deep knowledge of Sponsored Products, Sponsored Brands and Sponsored Display.
• Strong grasp of ACOS, TACOS, margins, and break-even analysis.
• Experience with SOPs and process documentation.
• Excellent written English and data-driven decision making.

Responsibilities

• Own the Amazon advertising portfolio across US, Canada, Australia and Germany — Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display.
• Design campaign architecture from scratch: segmentation, match-types, keyword harvesting, negation, budget allocation.
• Manage bids and budgets against contribution profit, not just ACOS.
• Run tests on creative, targeting, placement, and landing content to draw defensible conclusions.
• Work with bulk operations files and with rule-based automation platforms.
• Support launches with an advertising plan to reach organic rank without overspending.
• Build and maintain reporting on search terms, placements, cannibalisation, and incrementality of branded spend.
• Coordinate with operations so advertising and inventory decisions are aligned.
• Maintain SOPs and update processes as campaigns/tools evolve.

Skills

Amazon PPC

Sponsored Products

Sponsored Brands

Sponsored Display

Data analysis

P&L understanding

SOP adherence

Excel/Sheets

Campaign automation

Tools

Excel

Bulk file tools

Automation tools

Job description

You will own Amazon advertising across four marketplaces: US, Canada, Australia and Germany. This is a hands-on, numbers-driven role for someone who thinks in unit economics rather than vanity metrics, and who can defend a decision with the data behind it. You will manage the full Amazon advertising portfolio including Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display.

Key responsibilities

Own the full Amazon advertising portfolio across US, Canada, Australia and Germany — Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display

Design campaign architecture from scratch: segmentation logic, match-type structure, keyword harvesting and negation, budget allocation across the funnel

Manage bids and budgets against contribution profit, not just ACOS

Run structured tests on creative, targeting, placement modifiers and landing content, and reach defensible conclusions about what actually moved the needle

Work with bulk operations files for large-scale campaign changes, and with rule-based automation platforms

Support new product launches with an advertising plan that gets to organic rank without burning the launch budget

Build and maintain reporting that tells us what happened and why — search term performance, placement analysis, cannibalisation between campaigns, incrementality of branded spend

Coordinate with operations so that advertising and inventory decisions are made together, not in isolation

Work within documented processes and reporting cadence, and keep your own SOPs current as campaigns and tooling evolve

About you

Minimum 4 years of hands-on Amazon PPC experience managing substantial monthly spend, ideally across multiple marketplaces

Deep working knowledge of Sponsored Products, Sponsored Brands and Sponsored Display — including where each actually earns its budget

Fluency in the economics: ACOS, TACOS, contribution margin, break-even ACOS, and why optimising to a single blended target is usually wrong

Solid grasp of P&L and COGS — landed unit cost, Amazon referral and FBA fees, storage and aged inventory surcharges, returns and refunds — and how each one moves the true profitability of a SKU

Comfort working to documented SOPs: following an established process accurately and consistently, flagging where it breaks rather than quietly working around it, and documenting your own workflows

Strong Excel or Google Sheets skills — pivot tables, lookups, and comfort building your own analysis rather than waiting for a dashboard

Experience with bulk file operations and campaign automation tools

The analytical instinct to distinguish signal from noise, and the discipline to wait for statistical significance before acting

Clear written English — you will need to explain your reasoning to people who will question it