Alipay+ Marketing & Growth Manager

Ant International; Kuala Lumpur; Sur place; MYR 134 000 - 201 000; Plein temps

Résumé du poste

Ant International in Kuala Lumpur seeks a Marketing and Growth Specialist to drive the payment business for Indonesia and Vietnam under Alipay+. You will develop growth strategies, conduct market research, and collaborate with HQ teams and partners to expand user adoption and transaction volume.

The role requires 3+ years in marketing/growth, fluency in English and Mandarin, and strong data skills. You will craft campaigns across online and offline channels, manage key merchant accounts, and

Qualifications

• Bachelor's degree or higher in Business or Marketing.
• 3+ years in marketing and growth operations in consumer internet/fintech.
• Proficiency in English and Mandarin; Chinese content copy-writing.
• Familiar with mainland China market internet landscape and social media marketing.

Responsabilités

• Develop growth strategies for travel markets (Indonesia/Vietnam) and Alipay+ partners.
• Plan and evaluate integrated online/offline marketing campaigns.
• Collaborate with BD to manage key merchant accounts across F&B, attractions, retail to drive payment volume.
• Coordinate with HQ marketing/growth teams and tourism partners; handle ad-hoc duties.

Connaissances

Growth marketing

English & Mandarin

Data analytics

Cross-functional collab

Formation

Bachelor's degree

Outils

Excel

PowerPoint

Description du poste

• Responsible for the payment business growth of Indonesia/Vietnam as a tourist destination under Alipay+ payment gateway (where the main KPI will be number of active payment users, daily average transactions, total payment value, revenue)
• Develop growth strategies based on in-depth research on inbound travel market trends, competitor dynamics, and user needs for tourists coming to Indonesia/Vietnam from mainland China and around the world, and in collaboration with various stakeholders including marketing and growth teams from the headquarter and Alipay+ mobile payment partners, key industry merchants/suppliers, tourism board, government and intellectual property (IP) partners.
• Design, execute and evaluate integrated marketing campaigns across online/offline channels and within/outside the app (including user acquisition, activation, retention, and major promotions) to strengthen user awareness of Alipay+ payment availability and deals, so as to drive business growth.
• Collaborate with business development team to identify and manage key merchant accounts across different categories (F&B, attractions, retail, etc.) in the market, in order to win trust, establish joint marketing partnerships and drive their publicity and payment volume.
• Other ad-hoc duties as assigned.

Job requirement

• Bachelor's degree or higher, major preferably in Business or Marketing;
• At least 3 years experience in marketing and growth operations in a consumer facing internet/fintech industry; Candidates with background in online-to-offline (O2O) business, payment business or travel industry, along with proven success cases in driving business growth, are preferred.
• Must have: Proficiency in both English and Mandarin. Excellence in Chinese content copy-writing.
• Must have: Familiar with mainland China market internet landscape and user behavior. Familiar with Chinese social media environment and marketing dynamics;
• Possess big picture thinking and strong data acumen, while ready to get hands-on;
• Flexible team player who thrives in fast-paced, often ambiguous, environment;
• Curious, optimistic, resilient, highly adaptable, and able to work effectively under pressure;
• Ability to set priorities, problem solve, multi-task and work independently;
• Excellent communication skills with a proven track record of cross-functional and cross-team collaboration. Able to efficiently gather information, build consensus, and drive project execution;
• Excellent Excel and PowerPoint capabilities; experience in enhancing productivity through AI is a plus.