AI Search Optimization and SEO Lead

Standard Chartered Bank; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Standard Chartered Bank in Malaysia seeks an AI Search Optimization and SEO Lead to shape how the bank’s Wealth and Retail Banking products are discovered, understood and recommended across search engines, AI assistants and discovery platforms.

The role partners with Digital Banking, Product, Marketing, Brand, Content, Analytics and Technology to advance discovery programs and governance, driving measurable growth and improved customer journeys across SC’s digital assets.

Qualifications

• Leadership experience in AI search, SEO or discovery platforms.
• Strong stakeholder management across product, marketing and technology.

Responsibilities

• Shape discovery programs across Digital Banking, Product, Marketing and Brand to improve findability and intent matching.
• Drive AI Search, SEO and Generative Engine Optimisation initiatives to strengthen authority and conversions.
• Partner with cross-functional teams to translate discovery into qualified demand, customer acquisitions and brand growth.

Job description

Standard Chartered is looking for an AI Search Optimization and SEO Lead to shape how the Bank’s Wealth and Retail Banking products, propositions and expertise are discovered, understood, cited and recommended across search engines, AI assistants and emerging agentic discovery platforms.
Reporting into the Head of Discovery, the role will accelerate the Wealth and Retail Bank’s evolution from conventional SEO towards Answer Engine Optimisation and Generative Engine Optimisation. It will strengthen Standard Chartered’s authority and competitive presence across Google, Bing, ChatGPT, Microsoft Copilot, Gemini, Perplexity, DeepSeek and other AI‑led customer journeys.
The WRB Global Digital Sales team’s objective is to partner with country, product, and technology stakeholders to create Discovery programs, content, and experiences that will support the acquisition and engagement of prospects and customers through SC’s Digital Assets. With a customer‑centric approach, the team is focused on delivering on the customer intent through its acquisition and deepening strategies while driving profitable acquisitions for the business. Working across priority areas including deposits, cards, lending, wealth management, investments, foreign exchange, insurance and affluent propositions, the role will translate stronger discoverability into qualified demand, customer acquisition, conversion and brand authority.
The successful candidate will build and scale a best‑in‑class AI Search capability, establishing the operating model, optimization frameworks, governance, measurement approach, and activation roadmap needed to drive business growth. They will foster cross‑functional alignment, advance content and technology maturity, and embed strong governance practices to enable responsible, measurable, and sustainable success.
The role will work across Digital Banking, Product, Marketing, Brand, Content, Corporate Affairs, Analytics, Technology, Legal, Compliance, and market teams to shape and scale the AI Search agenda. Success will be driven by strong leadership, strategic influence, and technical expertise, with the ability to align stakeholders, build consensus, and drive execution across a complex global organization.
Strong working knowledge (reading and writing) of Traditional Chinese will be a big plus to support Asia markets.

Standard Chartered Global Business Services forms a critical component, enabling superior customer service by leveraging on scale and efficiency. The centre has evolved from being a cost‑effective venture for Standard Chartered Bank to becoming an integral part of its operations and one of its Centres of Excellence.

Established in 2001, it now provides a multitude of services to Standard Chartered Bank which has a 150‑year history in some of the world’s most dynamic markets. The centre provides dedicated world‑class technology, software and system development, information technology support services, banking operations and customer care capabilities to businesses globally.

It now houses one of the largest software development centres in Malaysia as well as the Bank’s Collective Intelligence and Command Centre, a state‑of‑the‑art facility which provides situational awareness and response capability to Standard Chartered Bank and its subsidiaries using the latest technologies for monitoring and analytics. It has a total workforce of more than 4,300 employees.

Standard Chartered Global Business Services was conferred the ICT Organisation of The Year Award in 2011 by The National ICT Association of Malaysia, making it the first Global Shared Services Centre of an international bank in Malaysia to win the prestigious award. In 2014, Standard Chartered Global Business Services was awarded the Silver Award for the Employer of Choice category in the Malaysia HR Awards organised by the Malaysian Institute of Human Resource Management.

Standard Chartered Bank’s two other global shared services centres are based in India and China.

Follow Standard Chartered Global Business Services on www.facebook.com/scgbs

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