AI Brand Strategy SME — Remote, Expert Feedback & GTM

SME Careers

Malaysia

Remote

MYR 83,000 - 165,000

Part time

3 days ago

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Job summary

SME Careers seeks a Brand & Strategy SME for an hourly remote contractor role to review AI-generated brand strategy, positioning, and GTM outputs and to craft expert brand and strategy content with precise written feedback.

You will assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in customer insight, segmentation, messaging, differentiation, and competitive analysis; write high-quality explanations and model deliverables such as briefs and

Qualifications

Bachelor’s degree or higher in Marketing, Business, Communications, Psychology, or related field (or equivalent experience).
5+ years in brand strategy, product marketing, strategy consulting, or integrated marketing strategy (agency or in-house).
Strong command of positioning, messaging, and narrative development.
Experience developing customer insights, personas, JTBD, and segmentation.

Responsibilities

Develop AI training content: create prompts and gold-standard brand/strategy outputs (briefs, frameworks, messaging, GTM plans).
Evaluate and rank AI responses to improve strategic rigor, clarity, and brand alignment.
Ensure model integrity: test outputs for inaccuracies, bias, and brand-risk issues across industries.