SEO & Digital Marketing Expert

SME Careers; Malaysia; Remote; MYR 113,000 - 282,000; Full time

Job summary

SME Careers is seeking an SEO & Digital Marketing SME for an hourly, remote contractor role. Review AI-generated SEO outputs, provide expert feedback on reasoning, strategy fit, and decision-making, and write precise explanations to improve content quality.

You will assess keyword strategy, on-page and technical SEO, content structure, and measurement frameworks, ensuring brand compliance and accuracy across AI training materials for enterprise clients.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Business, Journalism, or related field.
• 5+ years in SEO and/or digital marketing (in-house, agency or consultancy).
• Strong command of SEO fundamentals: keyword research, intent mapping, IA, internal linking, briefs, SERP analysis.
• Working knowledge of technical SEO: crawl/indexation, redirects, sitemaps, Core Web Vitals basics, schema.
• Strong analytics/measurement: GA4, Search Console, dashboards, attribution caveats.
• Ability to evaluate writing/strategy for clarity, structure, persuasion, and brand voice.
• Minimum C1 English proficiency; detail-oriented and able to work remotely across time zones.
• Experience with AI data training/annotation or content review is preferred.

Responsibilities

• Develop AI Training Content: prompts and gold-standard SEO content briefs and analyses.
• Evaluate and rank AI responses to improve intent match, correctness, and clarity.
• Ensure model integrity by testing outputs for inaccuracies, policy pitfalls, and bias.

Skills

SEO fundamentals

Analytics

Content evaluation

Brand voice

English proficiency

Remote work

Quality assurance

AI data training

Education

Bachelor’s degree or higher in Marketing/related field

Tools

GA4

Google Search Console

Dashboards

Job description

In this hourly, remote contractor role, you will work as an SEO & Digital Marketing Subject Matter Expert (SME) to review AI-generated SEO/marketing outputs and/or create expert digital marketing content, evaluating reasoning quality, strategy fit, and step-by-step decision-making while providing precise written feedback. You will assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in search intent alignment, keyword strategy, on-page SEO, technical SEO logic, content structure, measurement/attribution, and compliance/claims risk; fact-check where needed; write high-quality explanations and model outputs that demonstrate best practices; and rate and compare multiple AI responses based on effectiveness and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Your SEO and digital marketing expertise directly helps improve the world’s premier AI models by making their growth strategy, search optimization, and marketing writing more accurate, reliable, and clearly explained.

Important

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

Key Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard SEO/digital marketing outputs (content briefs, strategy notes, optimizations, analyses).
• Optimize AI Performance: Evaluate and rank AI responses to improve intent match, correctness, clarity, and practical applicability.
• Ensure Model Integrity: Test AI outputs for inaccuracies, brand-risk claims, policy/compliance pitfalls, and bias; validate reliability across use cases.

Your Profile

• Bachelor’s degree (or higher) in Marketing, Communications, Business, Journalism, or a related field (or equivalent professional experience).
• 5+ years of professional experience in SEO and/or digital marketing (in-house, agency, or consultancy).
• Strong command of SEO fundamentals: keyword research, intent mapping, information architecture, internal linking, content briefs, SERP analysis.
• Working knowledge of technical SEO and site health: crawl/indexation, canonicalization, redirects, sitemaps, Core Web Vitals basics, schema.
• Strong analytics and measurement instincts: GA4, Search Console, dashboards, experiment design, attribution caveats.
• Ability to evaluate writing and strategy for clarity, structure, persuasion, and brand voice, including landing pages and SEO blog content.
• Exceptional attention to detail when spotting weak logic, overclaims, hallucinated facts, or risky marketing claims; minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, content ops, or performance marketing review is strongly preferred.