Affiliate Marketing Manager

Sugarbook Live; Petaling Jaya; On-site; MYR 70,000 - 130,000; Full time

Job summary

Sugarbook Live is seeking an experienced Affiliate Marketing Manager to lead and scale our global affiliate programme. You will develop strategic partnerships, onboard high-quality affiliates, and optimise campaigns to drive revenue across CPL, CPA, Hybrid, and Revenue Share models.

Reporting to the Head of Marketing, you will oversee day-to-day affiliate channel operations and drive growth across multiple international markets with a data-driven approach, relationship management, and market

Qualifications

• 5+ years of experience in Affiliate Marketing, Performance Marketing, or Partnerships.
• Hands-on with affiliate tracking platforms (Everflow, Tracknow, CJ Affiliate).
• Strong negotiation and relationship-management skills.
• Proficient in Excel/Google Sheets and GA tracking.

Responsibilities

• Recruit and onboard new affiliate partners globally.
• Manage tracking links, creatives, landing pages, and campaigns.
• Analyse performance and optimize CPL, CPA, and revenue-share campaigns.
• Coordinate campaigns and promotional calendars with internal teams.
• Ensure compliance with brand standards and policies.
• Prepare weekly and monthly affiliate performance reports.

Skills

Affiliate Marketing

Performance Marketing

Business Development

Partnership Management

Negotiation

Data Analysis

Excel/Google Sheets

English Communication

Tools

Everflow

Tracknow

CJ Affiliate

Job description

We are seeking an experienced Affiliate Marketing Manager to lead and scale our global affiliate programme. You will be responsible for developing strategic partnerships, acquiring high-quality affiliates, optimising campaign performance, and driving sustainable revenue growth through CPL, CPA, Hybrid, and Revenue Share models.

Working closely with the Head of Marketing, you will lead the day-to-day operations of the affiliate channel and drive its growth strategy across multiple international markets.

This role is ideal for someone who enjoys business development, performance marketing, relationship management, and data-driven optimization.

About the Role

We are seeking an experienced Affiliate Marketing Manager to lead and scale our global affiliate programme. You will be responsible for developing strategic partnerships, acquiring high-quality affiliates, optimising campaign performance, and driving sustainable revenue growth through CPL, CPA, Hybrid, and Revenue Share models.

Working closely with the Head of Marketing, you will lead the day-to-day operations of the affiliate channel and drive its growth strategy across multiple international markets.

This role is ideal for someone who enjoys business development, performance marketing, relationship management, and data-driven optimization.

Key Responsibilities

Affiliate Growth & Business Development

• Recruit and onboard new affiliate partners through proactive outreach, networking, referrals, industry events, LinkedIn, Telegram, Discord, and affiliate communities.
• Identify high-value web publishers, media buyers, review sites, agencies, and strategic partners.
• Negotiate commission structures, CPL, CPA, Revenue Share, Hybrid models, and promotional opportunities.
• Build and maintain long-term relationships with affiliate partners.
• Attend affiliate conferences, networking events, and industry meetups to recruit partners and strengthen existing relationships.

2. Affiliate Account Management

• Act as the primary point of contact for affiliate partners.
• Support affiliates with tracking links, creatives, landing pages, promotional materials, and campaign setup.
• Conduct regular performance reviews and recommend optimization opportunities.
• Coordinate new campaign launches and promotional calendars.

3. Campaign Performance & Optimization

• Develop and execute optimisation strategies across offers, landing pages, commission structures, and acquisition funnels to maximise partner performance.
• Monitor affiliate performance across CPL, CPA, Hybrid, and Revenue Share campaigns.
• Analyse traffic quality, conversion rates, ROI, and LTV.
• Identify top-performing affiliates and scale successful campaigns.
• Continuously test new acquisition channels and partnership opportunities.

4. Tracking & Operations

• Manage affiliate tracking platforms such as Everflow, Tracknow, Commission Junction, or similar platforms.
• Configure and maintain tracking links, postbacks, UTMs, and conversion tracking.
• Collaborate with internal marketing, product, design, and development teams to improve affiliate conversion rates and launch new campaigns.
• Work with development teams to ensure affiliate system reliability.
• Ensure accurate attribution and reporting.
• Verify affiliate payments and commission calculations.

5. Compliance & Quality Assurance

• Monitor affiliate traffic quality and investigate suspicious or fraudulent activity.
• Ensure affiliates comply with company guidelines, advertising policies, and brand standards.
• Identify low-quality traffic sources and recommend corrective actions.

6. Reporting & Analytics

• Manage affiliate budgets and commission payouts while ensuring campaigns achieve target ROI.
• Prepare weekly and monthly affiliate performance reports.
• Track KPIs including Revenue, New affiliates recruited, Active affiliates, CPA, Conversion Rate, ROI, Revenue Share performance.
• Present insights and recommendations for future growth.

7. Market Research

• Research competitor affiliate programs and commission structures.
• Monitor industry trends, emerging traffic sources, and partnership opportunities.
• Identify new affiliate networks and tools that can improve acquisition performance.

Required Experience & Skills

• 5+ years of experience in Affiliate Marketing, Performance Marketing, Business Development, or Partnership Management.
• Hands-on experience with affiliate tracking platforms such as Everflow, Tracknow, CJ Affiliate, or similar.
• Strong understanding of CPL, CPA, Hybrid, Revenue Share, and performance marketing models.
• Experience recruiting and managing affiliate partners.
• Excellent negotiation and relationship management skills.
• Strong analytical mindset with experience interpreting marketing data.
• Proficiency with Excel/Google Sheets.
• Familiarity with Google Analytics, tracking parameters (UTMs), and attribution.
• Excellent written and verbal communication skills in English.
  

Preferred Qualifications

• Experience in dating, gaming, fintech, iGaming, or subscription-based businesses.
• Experience with Meta Ads, Google Ads, SEO, or influencer marketing.
• Experience working with postback tracking and conversion APIs.
• Existing affiliate network or publisher relationships.