Advertising & Promotion Lead

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Job summary

Bonia Corporation Berhad is seeking an experienced Advertising & Promotion Manager to drive branding campaigns and seasonal promotions for our fashion retail business. The role involves developing the overall marketing strategy, coordinating online and offline store activations, and optimizing relationships with suppliers and partners.

The position requires strong creative leadership, cross‑functional collaboration, and proficiency in multi-language promotional content to engage local consumers

Qualifications

• Experience in advertising & promotion management for fashion/retail brands.
• Ability to conceptualize annual and seasonal A&P plans.
• Strong collaboration with internal teams and external agencies.

Responsibilities

• Conceptualize and execute annual and seasonal A&P campaigns to drive foot traffic and sales.
• Oversee brand aesthetics and creative supervision with designers and agencies.
• Lead digital and social media marketing initiatives across platforms and influencers.
• Coordinate mall activations, roadshows, and in-store promotions with vendors and store teams.
• Budget planning and ROI tracking for all promotional activities.

Skills

Campaign strategy

Brand supervision

Digital marketing

Event activation

Budget management

Copywriting

Multilingual communication

Tools

Meta ads management

Google Ads

Job description

This role reports directly to the Chairman who only communications in 中文. This role will handle Advertising & Promotion (A&P) for private company, not under Bonia Group of Companies, to drive branding campaigns, seasonal promotional activities.
一位富有经验且具有创意能力的 广告与推广经理 (A&P Manager)，旨在为我们的时尚零售业务推动品牌建设、季节性促销活动及提升客户参与度。将负责制定整体营销策略、统筹线上与线下实体门店的活动执行，并优化与供应商及合作伙伴的关系。

Key Responsibilities 主要工作职责

1. 1. Campaign Strategy & Planning 活动策略与规划 Conceptualize and execute annual and seasonal A&P plans (e.g., Festive sales, New Season Launches, Pop-up events, Member Days) to drive foot traffic and boost retail sales volume. 构思并执行年度及季节性广告与推广计划（如节日促销、新品发布、快闪店活动、会员日等），以提升门店客流量并带动整体零售销售额。
2. 2. Brand & Creative Supervision 品牌形象与视觉监督 Work closely with in-house designers, visual merchandisers, and external creative agencies to maintain strong brand aesthetics aligned with fashion trends. 与内部设计师、视觉陈列师（Visual Merchandisers）及外部创意代理机构密切合作，确保品牌视觉美感符合最新时尚趋势与品牌定位。
3. 3. Digital & Social Media Marketing 数字与社交媒体营销 Oversee online advertising initiatives (Meta, TikTok, Xiaohongshu/RED, Google Ads) and collaborate with key opinion leaders (KOLs) and fashion influencers. 统筹线上广告投放（如 Meta、TikTok、小红书、Google Ads等），并与网络红人（KOL）及时尚博主展开深度合作。
4. 4. Mall & Event Activation 商场与现场活动统筹 Coordinate with mall management, event vendors, and internal store operation teams for in-store displays, roadshows, and promotional pop-ups. 与各大商场管理层、活动承包商及内部门店运营团队保持紧密协调，负责店内陈列、巡回展销会（Roadshows）及快闪店的搭建与推广。
5. 5. Budget & ROI Management 预算与投资回报率管理 Allocate and monitor the annual A&P budget, tracking ROI and performance metrics for all promotional initiatives. 合理分配并监督年度广告与推广预算，定期评估各项营销活动的投资回报率（ROI）与业绩指标。
6. 6. Copywriting & Communication 文案创作与多语言沟通 Craft multi-lingual promotional content, press releases, and marketing collateral tailored to local consumer segments. 撰写针对本地不同消费群体的多语言宣传文案、新闻稿及各类营销材料。
7. 7. Ad-hoc Marketing Support 其他营销支援 Perform any other ad-hoc marketing duties and tasks as assigned by management. 执行管理层安排的其他临时性营销相关工作与任务。