Tracking Specialist (Gtm) | Remote For Marketing Agency For Education

Atomic Hr; Ecatepec de Morelos; A distancia; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to join our Data and Analytics team. You will own the web analytics and pixel deployment architecture, implementing tracking via Google Tag Manager and ensuring airtight data collection from first click to CRM entry.

You’ll audit tags, debug data discrepancies, and maintain tagging plans across a multi-client environment. The role emphasizes cross-team collaboration and clear communication of technical concepts to non-technical stakeholders.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events before live campaigns.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into tracking solutions; document setups for internal teams.

Conocimientos

Tag management

Web analytics

GA4

Server-side tagging

Data privacy

Cross-team collaboration

Documentation

Herramientas

Google Tag Manager

GA4 DebugView

Pixel deployment

Server-side tagging

Descripción del empleo

Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.

Your Role:

The Tracking Specialist is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on. You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry. Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.

You'll:

Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability

Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live

Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

You Bring:

3+ years of hands-on tracking or web analytics experience in a marketing or agency environment

Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging

Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn

Hands-on GA4 experience, including event configuration, key events, and DebugView

Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs

An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Bonus Points:

Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platforms

Familiarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setups

An AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysis

What’s Offered:

Remote role with the flexibility that comes with a distributed, async-friendly team

Competitive compensation based on experience and location

A pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends on

The chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better world

A culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goal

Direct impact: the tags and tracking decisions you make show up directly in whether partners can trust their own data

Interview Process:

Screening Call with Atomic HR

Hiring Team Interview (walkthrough of a pipeline or data model you've built)

Final Interview with company leadership