Sr Marketing Manager

Baxter; Ciudad de México; Presencial; MXN 1,366,000 - 1,641,000; Jornada completa

Descripción de la vacante

A leading healthcare company is seeking a Sr. Marketing Manager for Infusion Therapies and Technologies in Mexico. The successful candidate will design and implement marketing strategies, lead product launches and multichannel campaigns, and analyze market trends. Applicants should have a Bachelor's degree and 7 to 10 years of experience in the health sector, alongside proficiency in managing digital tools and sophisticated English communication skills. The role requires adherence to ethical standards in marketing practices.

Formación

• 7 to 10 years of marketing experience in health sector required.
• Experience in leading product launches and campaigns is essential.
• Proficiency in English is necessary.

Responsabilidades

• Design and implement marketing strategies for ITT portfolio.
• Analyze market and trends to identify opportunities.
• Manage product lifecycle and pricing strategies.
• Support the sales team with training and commercial tools.
• Ensure compliance with ethical business standards.

Conocimientos

Market analysis

Digital tools management

CRM proficiency

Multichannel campaign leadership

Sales strategy

Communication in English

Educación

Bachelor's degree in Marketing, Administration, Health Sciences, Biomedical Engineering

Master's, MBA, or specialization in medical devices, health, or business strategy

Descripción del empleo

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Your role at Baxter

As Sr. Marketing Manager of Infusion Therapies and Technologies (ITT) for Cluster Mexico, you will lead and execute marketing strategies for the related portfolio, ensuring that the company's products and services improve patient experience and outcomes.

What you'll be doing :

Design and implement pivotal initiatives for the products and solutions of the ITT portfolio.

Analyze the market, competition, customers, and trends to identify business opportunities. Supervise and interpret marketing and sales critical metrics.

Manage the product lifecycle, including pricing, positioning, and sales strategy. Coordinate new product launches and updates in collaboration with key areas.

Support the sales team through commercial tools, training, and follow-up on results.

Own the marketing budget to ensure efficiency and alignment with objectives.

Guide the interaction with strategic partners, both internal and external.

Authorize campaigns and materials within the regulatory framework and budget.

Recommend pricing and commercial priorities to management.

Nurture compliance with ethical business standards and practices in the organization.

Implement Baxter's code of conduct, policies, and procedures, including, but not limited to, the Global Interactions Policy and Third-Party Policy, as well as supporting processes.

What you'll bring :

Bachelor's degree in Marketing, Administration, Health Sciences, Biomedical Engineering, or related career. A Master's, MBA, or specialization in medical devices, health, or business strategy is desirable

Minimum 7 to 10 years of experience in marketing areas within the health sector (pharmaceutical, medical device, or related industries).

Previous experience leading launches, multichannel campaigns, and market analysis.

Proficiency in managing digital tools, CRM, and automation platforms.

Sophisticated English (written and conversational).