Social Media Specialist (Us)

Birdman; Xico; Presencial; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

Birdman busca un Social Media Specialist (US) para gestionar la presencia diaria en TikTok e Instagram en el mercado estadounidense desde Guadalajara, México. El rol exige creatividad, ejecución y coordinación con equipos de diseño y edición para maximizar engagement y alcance.

Se valoran 2–4 años de experiencia, dominio del inglés y experiencia con calendarios de contenido. Se requiere disponibilidad para trabajar onsite y posible reubicación.

Formación

• Formación universitaria en áreas afines.
• Experiencia 2–4 años en gestión de redes sociales o marketing de contenidos.
• Gestión de cuentas de marca con crecimiento orgánico y comunidad.
• Experiencia en marcas que apunten al mercado estadounidense.

Responsabilidades

• Gestionar y ejecutar el calendario de redes para el mercado de EE. UU.
• Publicar y coordinar contenido diario en TikTok e Instagram.
• Adaptar estrategias globales al contenido nativo para EE. UU.
• Colaborar con diseñadores y creadores para entregar entregables de calidad.

Conocimientos

Social media management

Content marketing

English (Advanced)

Brand collaboration

Analytics & KPIs

Educación

Bachelor's degree

Herramientas

Later

Sprout

Metricool

Hootsuite

Descripción del empleo

Descripción del trabajo

About the Company

Birdman is a fast-growing consumer brand focused on building culturally relevant and performance-driven marketing channels for the US market. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and audience engagement across digital platforms.

Our social media strategy plays a critical role in brand awareness, community growth, and content-driven performance. We believe in high ownership, fast execution, and creating content that is native, relevant, and impactful within each platform.

Job Description

We are looking for a Social Media Specialist (US) to execute and manage our day-to-day social media presence for the United States market.

This is a hands-on, execution-focused role responsible for publishing, optimizing, and managing social content across key platforms such as TikTok and Instagram. The role is centered on translating brand and campaign strategies into culturally relevant, high-performing social content aligned with US audience behavior and trends.

The Social Media Marketing Specialist will work closely with design, editing, and creator teams to ensure content quality, consistency, and timely execution, while continuously optimizing based on performance insights.

Key Responsibilities

• Own and execute the social media content calendar for the US market.
• Publish, coordinate, and manage daily content across social platforms.
• Adapt global and brand strategies into platform-native content tailored to US audience behavior.
• Identify and leverage trends, formats, audios, and cultural conversations relevant to the brand.
• Collaborate closely with designers, video editors, and creators to ensure high-quality deliverables.
• Monitor content performance and generate actionable insights.
• Track and analyze key social metrics related to growth, engagement, and reach.
• Propose continuous optimizations based on results and audience behavior.
• Participate in creative brainstorms and development of new content initiatives.
• Ensure consistency in brand voice, storytelling, and visual identity.
• Support the integration of campaigns, launches, and key brand moments into organic content.
• Manage social media tools for scheduling, organization, and reporting.
• Stay up to date with platform updates, digital trends, and consumer behavior.

Are you ready to take the flight?

Requirements

Experience

• Bachelor's degree in a relevant field.
• 2–4 years of hands-on experience in social media management or content marketing.
• Proven experience managing brand social media accounts focused on organic growth and community building.
• Experience on US market brands.
• Strong understanding of TikTok, Instagram, and emerging social platforms.
• Experience working with content calendars and publishing workflows.
• Ability to identify trends and convert them into relevant brand content.
• Experience collaborating with design, editing, creator, and cross-functional teams aligned with the United States market.
• Affinity or experience within wellness, fitness, supplements, or consumer brands.
• Advanced or native-level English (written and spoken).
• Portfolio or examples of social accounts or content managed previously.
• Eligible to work in Mexico.
• Able to work on-site in Guadalajara and relocate if needed.

Technical Skills

• Solid knowledge of native social media metrics and KPIs.
• Experience using social media management tools such as Later, Sprout, Metricool, Hootsuite, or similar.
• Strong understanding of platform dynamics, formats, and best practices.
• Ability to analyze performance data and translate insights into action.