Social Media Manager (Mexico / Latam)

FASTLANE; Xico; Presencial; MXN 40,000 - 60,000; Jornada completa

Descripción de la vacante

A leading global solutions provider is seeking an experienced Social Media Manager to develop and execute strategies for their tech and lifestyle brands in Mexico and LATAM. The ideal candidate will have 3–8 years of social media experience, a strong grasp of Mexico's digital culture, and proficiency in both Spanish and English. This role involves hands-on content creation and community engagement across various platforms, making it a key position in driving the brand's expansion in a growing market.

Servicios

Opportunity to lead sales expansion

Work with a dynamic global team

Play a key role in LATAM growth

Formación

• 3–8 years of social media experience in relevant fields.
• Proven management of large social accounts (TikTok, Instagram, etc.).
• Strong grasp of Mexico's digital culture and gaming trends.

Responsabilidades

• Develop and execute social media strategies across multiple platforms.
• Create content calendars aligned with campaign goals.
• Lead content production and manage community engagement.
• Track and analyze KPIs for optimization.

Conocimientos

Social media strategy development

Content creation

Community engagement

Influencer management

Data analysis

Bilingual in Spanish and English

Descripción del empleo

Company Description

Fastlane is a global DTC solutions provider, helping innovative brands expand their reach worldwide. Offering tailored strategies, the company specializes in go-to-market planning, digital marketing, public relations, e-commerce operations, sales, and platform development. With expertise in both consulting and turnkey operations, Fastlane supports businesses of all sizes to develop their brand and scale sales globally, covering North America, Europe, LATAM, MEA, and Asia.

Role Description

We are looking for an experienced Social Media Manager to lead strategy, content, influencers, and community growth for our tech and lifestyle brands across Mexico and LATAM. This role combines strategy with hands‑on execution, requires a deep understanding of Mexico's digital culture and gaming/tech audiences.

Responsibilities

• Develop and execute localized social media strategies across TikTok, Instagram, Facebook, X, YouTube, and emerging platforms
• Plan monthly/quarterly content calendars aligned with launches, campaigns, and brand goals
• Lead content production (short videos, TikToks, reels, UGC, product showcases, event content)
• Manage community engagement, fan groups, and sentiment monitoring across key channels
• Identify and manage influencers/KOLs, negotiate partnerships, and coordinate seeding & creator campaigns
• Support product launches, retail promotions, and local events with integrated social media plans
• Track KPIs (reach, engagement, retention, CTR, conversion) and optimize based on insights
• Collaborate with PR, marketing, e-commerce, and HQ teams to align social efforts with broader campaigns

Qualifications

• 3–8 years of social media experience in tech, gaming, mobile, lifestyle, or consumer electronics
• Proven experience managing large‑scale social accounts (TikTok, Instagram, Facebook, X, YouTube)
• Strong understanding of Mexico's digital culture, gaming communities, and trending content formats
• Hands‑on ability to create and produce short‑form videos (reels, TikToks)
• Experience managing influencers/KOLs and executing creator campaigns
• Fluent Spanish speaker and professional English proficiency
• Data‑driven mindset with the ability to analyze social metrics and optimize content performance
• Experience with fast‑paced brands, MercadoLibre/DTC campaigns, or gaming livestream/content is a plus

Why Join Fastlane?

• Opportunity to lead sales expansion in a high‑potential international market
• Work with a dynamic global team driving innovation in consumer electronics
• Play a key role in shaping our LATAM growth story
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