Social Media Manager, Growth Marketing

AppLovin; Región Norte; On-site; MXN 3,139,000 - 4,487,000; Full time

Benefits offered by this job

Equity eligible

Health insurance

401(k) Retirement Plan

Unlimited discretionary time off

10 paid holidays per year

Paid sick leave 80 hours per year

Job summary

AppLovin is seeking a Senior Social Media Manager to drive advertiser engagement across X, LinkedIn, YouTube and Instagram. You will own day-to-day content management, craft narratives from first-party data and customer voices, and collaborate with designers and video teams to scale high-impact campaigns.

You will stay extremely online, tracking builders and tools that are trending, and you may leverage Claude Code and AI tooling to accelerate workflows and content creation.

Qualifications

• Experience creating content that went viral.
• Ability to build from scratch and collaborate with designers/video teams.
• Strong online presence and knowledge of current builders/tools.
• Bonus: fluency in Claude Code and agentic AI tools.

Responsibilities

• Run AppLovin's social accounts (X, LinkedIn, YouTube, Instagram) daily.
• Identify content that lands and ship it using data from first-party advertiser data and feedback.
• Engage with audiences; keep accounts feeling alive, not automated.
• Publish fresh content weekly and measure performance to iterate.
• Explore content amplification through influencers and brand partnerships.

Skills

Viral content

Self-starter

Industry awareness

Claude Code

Tools

Claude AI

AI tooling

Content platforms

Job description

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the role

AppLovin is one of the largest and fastest-growing ad platforms in the world. Brands of all sizes use AppLovin to grow their businesses - from small ecommerce brands rapidly growing by tens of millions in revenue annually, to large companies that do billions in revenue. Most consumer brands just haven't discovered AppLovin yet, or don't understand how it can transform their business. Your job is to drive advertisers to AppLovin through our social accounts.

Most B2B social content falls flat. Videos don't get watched. Threads get scrolled past. We want a storyteller with taste and a point of view. AI tools are leveraged to move faster, but the ideas, the calls, and the craft are yours. You experiment, kill what does not work, and double down on what does, regardless of format.

What you'll do

• Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
• Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
• Engage, don't just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
• Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn't.
• Find ways to amplify content such as partnering with influencers and brands.

What we're looking for

• You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
• You can build from scratch on your own, and you also know how to partner with designers and video teams when something deserves a bigger swing.
• You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.
• (BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them — sites, tools, workflows, content. Not just chat with them.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

CA Base Pay Range

$170,000 — $243,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant

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