Social Media Associate

Coda Payments; Xico; Presencial; MXN 538,000 - 809,000; Jornada completa

Descripción de la vacante

A dynamic digital services company is seeking an experienced Social Media Marketer based in Mexico, Veracruz, Xico. The role involves leading social media strategies, content creation, and data-driven insights to enhance user engagement. Ideal candidates should have at least 2 years of experience in social media marketing, preferably within the gaming industry, and must be bilingual in Spanish and English. Competitive salary and a vibrant work environment are offered.

Formación

• At least 2 years of experience in social media marketing.
• Experience with the gaming industry is advantageous.
• Strong presentation and communication skills.

Responsabilidades

• Lead and implement social media strategy in NOLA region.
• Create and manage social media content calendar.
• Provide actionable insights for social media campaigns.

Conocimientos

Social media marketing

Content creation

Data interpretation

Team collaboration

Bilingual communication (Spanish and English)

Descripción del empleo

Responsibilities

• Lead, develop and implement Social Media Strategy and the overall Content Creation in NOLA region (Mexico, Colombia, Peru, Ecuador)
• Lead, develop and implement social media strategy to amplify brand presence, increase user engagement and drive website traffic.
• Lead and drive creative content creation together with the local marketing and PR agencies.
• Write excellent creative briefings.
• Adopt Codashop's brand voice and create highly engaging copy for social media posts, push notifications, and digital ads.
• Plan and execute the local boosting calendar.
• Create marketing and social media campaigns across the marketing funnel.
• Lead, Drive and Support the creation of the social media content calendar, planning, implementation, and reporting.
• Collaborate with the Customer Service Team on customers' inquiries on social channels and streaming channels.
• Support the Social Care Team and develop a community management setup for the region.
• Support the Influencer Marketing team to create relevant content for our own and earned channels
• Provide data-driven, actionable insights, and recommendations for improving social media engagement and campaigns across Codashop's owned social media channels.
• Research and monitor the activity of company competitors.
• Manage Codashop internal analytic tools, such as social media tools.

Requirements

• At least 2 years of experience in social media marketing.
• Experience in performance marketing is a bonus.
• Experience with the gaming industry and communities is of advantage.
• Experience in developing and executing social content calendars on different social media platforms (Facebook, Instagram, YouTube, online forums, TikTok and Twitch)
• Experience in content creation, working with creatives and agencies.
• Strong ability to interpret social media data (reach, views, engagements, conversions) and present recommendations to improve performance
• Passionate about games and online interactions (social media, online chat, forums, etc)
• Good cultural awareness and understanding of how to thoughtfully engage with a diverse array of people and perspectives.
• Team player with the ability to work across a matrix, fast-paced, and multicultural environment.
• Able to produce presentations and copies in Spanish and English.
• Strong written and verbal communication skills
• Strong presentation skills

Ability to commute / relocate

• Ciudad de México : Reliably commute or planning to relocate before starting work (preferred)

Experience

• Social Media Marketing : 2 years (required)