Shopper Marketer

3M; León; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A global technology company in León, Mexico is looking for an E-commerce Marketing Analyst to drive data-driven strategies across online platforms. You will analyze sales data for trends, manage key account relationships, and oversee digital marketing campaigns. Candidates should have 2-5 years of experience in e-commerce marketing and strong analytical skills. This role offers the opportunity to significantly impact the business by improving online visibility and customer engagement.

Formación

• 2-5 years of experience in e-commerce marketing or KAM.
• Hands-on experience in business analytics.
• Ability to interpret complex data and translate it into actionable strategies.

Responsabilidades

• Analyze platform POS data and identify trends.
• Manage relationships with key e-commerce accounts.
• Plan and optimize marketing campaigns on e-commerce platforms.

Conocimientos

Understanding of ecommerce marketing & account management

Strong analytical skills

Deep understanding of e-commerce platforms

Excellent project management skills

Strong communication skills

Advanced proficiency in Excel

Educación

Bachelors + MBA

Herramientas

Excel

Power BI

Tableau

Descripción del empleo

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Responsibilities

Business Analytics & Insights:

• Analyze platform POS data to identify trends, opportunities, and areas for improvement.
• Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
• Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
• Develop and maintain dashboards and reports to track key metrics and KPIs.

Account Management:

• Manage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives.
• Collaborate with account teams to develop and execute strategic plans that drive GMV.
• Monitor inventory levels, pricing strategies, and promotional activities to maximize sales.

Portfolio Growth:

• Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms.
• Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company’s strategic goals.
• Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories.

Campaign Management:

• Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions.
• Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies.
• Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.

Platform & Spend Optimization:

• Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms.
• Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence within stipulated budgets.

Building Digital Commerce

• Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms

Experience:

2-5 years of experience in e-commerce marketing or ecommerce KAM, with hands-on-experience in business analytics.

Skills:

• Understanding of ecommerce marketing & account management
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Deep understanding of e-commerce platforms, digital marketing channels, and online shopper behavior.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills, capable of presenting data and insights to both technical and non-technical stakeholders.
• Advanced proficiency in Excel and experience with data analytics tools such as Power BI and Tableau would be an added advantage.

Education:

Bachelors + MBA

Learn more about 3M’s creative solutions to the world’s problems at 3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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