Senior Specialist - Marketing

3M; León; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global technology and innovation company is seeking a Marketing Manager in León, Mexico. This role requires a bachelor’s degree in Marketing or Business Administration and at least 4-6 years of relevant experience. Responsibilities include developing market strategies, leading pricing governance, and driving CRM effectiveness. The ideal candidate must have strong analytical skills, proficiency in English, and advanced Excel knowledge. Join a company that values creativity and safety in its work environment.

Formación

• Minimum of 4-6 years relevant marketing experience required.
• Strong proficiency in written and spoken English.
• Ability to drive business and market development initiatives.

Responsabilidades

• Handle core marketing and commercial disciplines.
• Lead pricing strategy and governance.
• Develop actionable strategies from customer insights.

Conocimientos

Market research

Digital marketing

CRM management

Analytical capability

Stakeholder management

Educación

Bachelor's degree in Marketing or Business Administration

Herramientas

Microsoft Excel

Descripción del empleo

Overview

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

A Bachelor level university/college degree in Marketing or Business Administration is generally required.

• Minimum of 4-6 years relevant marketing experience is required.
• Handle core marketing and commercial disciplines, including market research, channel and product marketing, digital marketing, BTL activations.
• Lead business and market development initiatives to drive sustainable growth and market expansion.
• Own pricing strategy and governance, including standard and non-standard pricing.
• Drive merchandising excellence and go-to-market execution across channels.
• Leverage analytics and insights to inform decision-making, including pricing analytics, sales operations analytics, and performance dashboards.
• Champion CRM effectiveness, overseeing end-to-end sales processes, pipeline management, and customer lifecycle management.
• Translate customer and market insights into actionable strategies that enhance competitiveness and customer value.
• Exhibit effective problem-solving, cross-functional coordination, and stakeholder management skills.
• Demonstrate innovation, strong analytical capability, and strategic thinking in solving complex business challenges.
• Communicate clearly and persuasively with internal and external stakeholders, with strong proficiency in written and spoken English.
• Demonstrate advanced working proficiency in Microsoft Excel for analysis, reporting, and decision support.
• Maintain deep functional ownership and accountability within the assigned area of responsibility.

Primary Metrics

• Revenue & Growth KPIs: Deliver YoY sales growth and improvement in Organic Local Currency Growth (OLCG %).
• Market Leadership KPIs: Drive market share gains and increased category penetration across priority segments and regions.
• New Products Introduction KPIs: Achieve new product commercialization targets, including on-time launches, adoption rates, and revenue contribution.
• Marketing Effectiveness KPIs: Ensure disciplined execution of marketing programs with measurable impact, tracked through Return on Marketing Investment (MROI %).
• Profitability KPIs: Improve gross margin performance versus standard benchmarks, measured in both percentage and absolute value.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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