Senior Marketing Analytics Manager

Marketingops; México; Presencial; MXN 1,262,000 - 1,623,000; Jornada completa

Descripción de la vacante

A dynamic marketing firm in Mexico seeks a Senior Marketing Analytics Manager to lead analytics initiatives. The role involves conducting in-depth analysis of website performance and user engagement, developing strategies to enhance user experience, and delivering insights on marketing campaigns across various channels. Ideal candidates should have proven expertise in web and marketing analytics tools such as Google Analytics 4 and Tableau. This position offers the opportunity to work in a collaborative environment and make impactful change.

Formación

• Proven experience in web and marketing analytics.
• Ability to analyze and report on user engagement and website performance.
• Experience with digital media including search, paid social, and display campaigns.

Responsabilidades

• Conduct in-depth analysis of website performance and user behavior.
• Develop strategies to optimize user engagement.
• Create and maintain reports on key web analytics metrics.
• Collaborate with teams to ensure accuracy of marketing data.

Conocimientos

Web analytics

Marketing analytics

Google Analytics 4 (GA4)

Tableau

Looker Studio

Data analysis

Cross-functional collaboration

Herramientas

Google Analytics 4 (GA4)

Tableau

Looker Studio

Descripción del empleo

We are seeking a highly skilled and strategicSenior Marketing Analytics Manager to lead our analytics efforts, with a focus on both web analytics and marketing analytics. The successful candidate will play a crucial role in providing actionable insights and reporting to enhance website performance, user engagement, and on-site conversions. Additionally, they will be responsible for delivering comprehensive reporting and insights on paid media efforts across search, paid social, and display channels.

In this role you will:

• Conduct in-depth analysis of website performance, user behavior, and on-site conversions.
• Develop and implement strategies to optimize user engagement and enhance overall website experience.
• Build and maintain the foundation and structure for our GA and GTM instances to ensure consistency and clarity in metrics and reporting
• Develop and document signals for how we identify and filter our bot attacks from reporting
• Consistently work across multiple teams, including web, digital, marketing operations and revenue operations, to ensure that marketing data is accurate and reliable.
• Develop and manage the digital target model to measure pacing and goals
• Create and maintain regular reports on key web analytics metrics tools such as Google Analytics 4 (GA4), Tableau, and Looker Studio.
• Collaborate with cross-functional teams to align web analytics efforts with broader business goals and share the “story” and insights of what’s working and not
• Provide reporting and insights on paid media efforts, including search, paid social, and display advertising.
• Analyze marketing campaign performance, identifying opportunities for optimization and efficiency.
• Collaborate with the business and paid media teams to understand key performance indicators (KPIs) and deliver actionable insights.
• Build and maintain marketing analytics dashboards in Tableau, GA4, and Looker Studio.
• Stay current on industry trends and best practices in web and marketing analytics.

Tagged as: digital, google analytics, tableau