Senior Marketing Analytics Analyst

Deepstreamtech; A distancia; MXN 1,200,000 - 1,700,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico seeks a Senior Data Analyst to join their Revenue Operations & Acceleration team. This role involves analyzing the B2B marketing funnel, developing LTV models, and providing data-driven insights for marketing investments. Ideal candidates will have a bachelor's degree in a relevant field, several years of marketing analytics experience, and strong skills in SQL and Excel. This position offers the opportunity to impact global employment strategies in a high-growth environment.

Formación

• Several years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment.
• Strong understanding of the B2B marketing funnel and key metrics such as MQLs, SQLs, pipeline, CAC, LTV.
• Proven experience developing or applying projected LTV models.

Responsabilidades

• Provide analyses and insights for quarterly and annual paid marketing investment.
• Lead cross-functional projects and communicate effectively.
• Track and analyze the B2B marketing funnel.

Conocimientos

Marketing analytics

SQL

Excel

Fluent English

Communication

Educación

Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics or related field

Herramientas

Salesforce

HubSpot

Python

R

Sigma

Clarisights

Descripción del empleo

Requirements

• Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or related field
• Several years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment
• Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.)
• Proven experience developing or applying projected LTV models to guide marketing investment and retention strategies
• Solid SQL and Excel skills; familiarity with Python or R for data analysis a plus
• Experience working with CRM and marketing automation platforms (Salesforce, HubSpot)
• Proven ability to present insights clearly to non-technical stakeholders
• Writes and speaks fluent English
• It's not required to have experience working remotely, but considered a plus

What the job involves

• This is an exciting time to join Remote and make a personal difference in the global employment space as Senior Data Analyst, Marketing as part of our broader Revenue Operations & Acceleration team
• We are looking for a highly motivated and engaged Senior Data Analyst to be a key partner to the Senior Manager of Planning and Analytics and the Marketing organization
• You will be responsible for providing analyses and insights in support of our quarterly and annual paid marketing investment and planning processes
• You should have the ability to lead cross-functional projects, communicate effectively and efficiently, and be excited to work in a fast-paced, high-growth environment
• This role is crucial in shaping our marketing strategy by ensuring data integrity, building predictive models, and translating complex analytics into actionable business recommendations
• Funnel Analytics: Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends at a granular level for paid advertising
• Attribution Modeling: Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey
• Paid Advertising Experience: Good understanding of paid as an acquisition channel and the technical setup behind signal/conversion architecture
• LTV Modeling: Build and maintain projected lifetime value (LTV) models to forecast the long‑term revenue potential of different customer segments and acquisition channels and send signals back to ad platforms
• Dashboarding & Reporting: Build and maintain dashboards in tools like Sigma, Clarisights
• Forecasting & Planning: Support paid marketing budget allocation and pipeline forecasting using historical data and predictive modeling
• Data Quality & Governance: Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot)
• Stakeholder Collaboration: Translate analytics insights into business recommendations for marketing and sales leaders