Senior Digital IO Lead – Global Campaigns & Optimization

WPP Media Limited; Ciudad de México; Hybrid; MXN 600,000 - 1,100,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work

Job summary

WPP Media Limited is seeking a Senior Executive Digital IO for the Global Operations Centre (GOC). The role partners with teams across the United States, Europe, and Asia to deliver high-impact direct IO media campaigns.

You will lead setup, execution, and documentation, drive optimization, manage budgets, and mentor junior staff in a collaborative, multicultural environment. Requirements include a bachelor’s degree and advanced English (B2-C2).

Qualifications

• Bachelor’s degree required.
• Advanced English (B2-C2) mandatory.
• 1+ year experience with digital campaigns (DV360, Trade Desk, Campaign Manager 360).
• Experience with billing platforms such as Prisma, Coupa, Advertmind, MMS, Adspend or similar.

Responsibilities

• Lead setup, execution, and documentation of direct IO media campaigns across partners.
• Monitor campaign performance metrics and provide data-driven optimization recommendations.
• Manage campaign budgets and support monthly reconciliation.
• Mentor and guide Associates working on Digital IO campaigns.
• Identify and implement process improvements for IO campaign management.

Skills

Advanced English (B2-C2)

Campaign execution understanding

Education

Bachelor's degree

Tools

DV360

The Trade Desk

Campaign Manager 360

Prisma

Coupa

Advertmind

MMS

Adspend

Job description

WPP Media Limited is seeking a Senior Executive Digital IO for the Global Operations Centre (GOC). The role partners with teams across the United States, Europe, and Asia to deliver high-impact direct IO media campaigns.

You will lead setup, execution, and documentation, drive optimization, manage budgets, and mentor junior staff in a collaborative, multicultural environment. Requirements include a bachelor’s degree and advanced English (B2-C2).