Senior Adobe Analytics Lead — Tagging & Data Insights

Rockwell Automation; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading global technology company is seeking a Senior Adobe Analytics Specialist to utilize web analytics for data-driven insights. The role involves collaborating with cross-functional teams, developing tagging strategies, analyzing web traffic, creating dashboards, and implementing event tracking. Ideal candidates will possess a bachelor's degree and at least 4 years of experience with Adobe Analytics, demonstrating strong analytical abilities and effective communication skills. This role emphasizes the importance of data accuracy and continuous improvement in analytics capabilities.

Formación

• 4+ years of proven experience with Adobe Analytics.
• Proficiency in analytics tools and reporting.
• Strong analytical skills to interpret complex data sets.

Responsabilidades

• Develop and implement tagging strategies for accurate data collection.
• Analyze web traffic and user behavior to generate insights.
• Create customized dashboards using analytics tools.
• Implement and optimize event tracking for user interactions.
• Perform quality assurance tests on event-tracking implementations.
• Design A/B tests to monitor website performance impact.
• Collaborate with teams to define analytics solutions.
• Stay updated on web analytics trends and practices.

Conocimientos

Adobe Analytics expertise

Data analysis

Communication skills

Collaboration

Attention to detail

Javascript proficiency

Educación

Bachelor's degree in Computer Science or related field

Herramientas

Adobe Analytics

Google Analytics

Tableau

Power BI

Descripción del empleo

A leading global technology company is seeking a Senior Adobe Analytics Specialist to utilize web analytics for data-driven insights. The role involves collaborating with cross-functional teams, developing tagging strategies, analyzing web traffic, creating dashboards, and implementing event tracking. Ideal candidates will possess a bachelor's degree and at least 4 years of experience with Adobe Analytics, demonstrating strong analytical abilities and effective communication skills. This role emphasizes the importance of data accuracy and continuous improvement in analytics capabilities.