Sales Enablement Content Specialist II

LeadVenture; México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading SaaS provider is seeking a Content Specialist to enhance sales effectiveness. Responsibilities include managing sales content, optimizing strategies, and collaborating with Sales, Marketing, and Product teams. Ideal candidates have a strong background in content creation and an understanding of the sales process. This position offers the opportunity to drive performance and improve content accessibility for the sales team.

Formación

• Proven experience in content creation, copywriting, or content marketing.
• Strong understanding of how content supports the buyer's journey.
• Excellent written and verbal communication skills.

Responsabilidades

• Develop and maintain a comprehensive library of sales content.
• Manage the Sales Enablement platform for easy content access.
• Partner with teams to understand content needs and align messaging.
• Develop and optimize the content strategy based on feedback.
• Support sales training by creating materials and resources.
• Ensure all content adheres to company guidelines.

Conocimientos

Content creation

Sales process understanding

Proficiency with CRM tools

Written communication

Collaboration skills

Analytical mindset

Herramientas

Highspot

Seismic

Salesforce

Descripción del empleo

LeadVenture is looking for a Content Specialist to join our sales team! The Content Specialist in Sales Enablement is responsible for creating, curating, and managing content that supports the sales team’s effectiveness and efficiency. This role ensures that the right content is available, easily accessible, and aligned with the needs of the sales team at each stage of the sales cycle. The Content Specialist works closely with Sales, Marketing, and Product teams to produce relevant, high-quality materials that drive sales performance and enhance sales enablement initiatives.

Key Responsibilities:

• Develop and maintain a comprehensive library of sales content (e.g., pitch decks, case studies, product documentation, email templates, and sales scripts) that supports the sales process, updating content based on product, service, or strategy changes, and ensuring alignment with sales strategies, products, and customer personas by collaborating with Product, Marketing, and Sales teams.
• Manage the Sales Enablement platform (e.g., Highspot, Seismic) by organizing, tagging, uploading, and ensuring content is easily searchable, up to date, and accessible; monitor content usage and effectiveness to identify opportunities for improvement in collaboration with sales teams.
• Partner with Sales managers, Enablement leaders, Marketing, and Product teams to understand content needs, align messaging and branding, and incorporate new product updates, features, and benefits into sales materials.
• Assist in developing and optimizing the content strategy by identifying gaps, prioritizing content creation based on sales needs, and continuously assessing content effectiveness through metrics and feedback to recommend improvements and new content development.
• Support sales training initiatives by creating training materials, guides, onboarding resources, and establishing a feedback loop with sales reps to gather insights on content utility and gaps.
• Ensure all content adheres to company guidelines for tone, style, branding, and compliance by implementing content governance policies, maintaining version control, approval processes, and collaborating with sales enablement and marketing teams for content review and approval prior to distribution.

Skills and Qualifications:

• Proven experience in content creation, copywriting, or content marketing, preferably in sales enablement or related fields.
• Strong understanding of the sales process and how content supports each stage of the buyer’s journey.
• Proficiency with Sales Enablement platforms and CRM tools (e.g., Highspot, Seismic, Salesforce).
• Excellent written and verbal communication skills focused on clarity, conciseness, and brand alignment.
• Effective collaboration skills with strong project management and organizational abilities.
• Analytical mindset to measure content effectiveness and identify areas for improvement.

Performance Metrics:

• Content usage and engagement metrics (e.g., views, downloads, interactions).
• Feedback from sales teams regarding content relevance and quality.
• Successful execution of content strategy initiatives and improvements in sales performance.
• Timeliness and quality of content updates and revisions.

LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Spike Canada, Dealer Car Search, Frazer, Net Driven, and Interact RV. We are an international company with offices located in the United States, Canada, Mexico, Belize, UK, India and The Netherlands. Together, we are LeadVenture.

LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.