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Una empresa farmacéutica líder busca un profesional para liderar promociones de vacunas y mejora de ventas en Xico, Veracruz. Se espera que el candidato tenga una licenciatura en áreas económicas o de salud, y experiencia en la industria farmacéutica, específicamente en cardio o endocrinología. El rol implica desarrollar planes de negocios y asegurar la cobertura de visitas a médicos. Se ofrece un ambiente de trabajo inclusivo y apoyo durante el proceso de selección.
Esta posición te da la oportunidad de liderar actividades claves para progresar TU carrera, las principales son :
Promoción de productos en parrilla promocional basada en información científica, logrando generar prescripciones de vacunas por parte de los médicos visitados de acuerdo con el target asignado y cuentas asignadas.
Compilación y Análisis de la Información del comportamiento de venta del portafolio de vacunas de GSK (BSC / one Pager, inteligencia competitiva de la competencia, distribuidores / sub distribución local o regional).
Mapeo y conocimiento de los principales socios comerciales de su territorio (sociedades médicas, centros de vacunación, distribuidores, subdistribuidores y personal administrativo y cuadros descentralizados) con el mayor potencial para el portafolio de GSK.
Desarrollo, ejecución y seguimiento del plan de negocios del territorio y cuentas asignadas, implementando planes multicanal incluyendo universo de posibilidades de interacciones promocionales (F2F, Group Doctor Meeting) y actividades digitales (emails preaprobados) para incrementar la participación del portafolio de vacunas de GSK en unidades y valores.
Asegurar cobertura de visita del universo médico asignado categoría A y B y especialidades target por territorio de acuerdo a plan de visita mensual >
90 entregando mensajes diferenciados de acuerdo al estadio de RACE de cada médico y objetivos de cada vacuna incluida en cuentas en la parrilla promocional.
Implementación de las estrategias de marketing y comerciales de acuerdo a la parrilla promocional definida enfocada a HCP ´s / Centros de Vacunación / subdistribuidores y otras cuentas del sector privado.
Licenciatura concluida en áreas económico-administrativas, biológicas, de la salud o afines
Experiencia en ventas dentro de la industria farmacéutica
Experiencia indispensable el línea cardio o endocrinología
Radicar en CDMX con disponibilidad para viajar
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