Remote Digital Strategist

HireLATAM; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A recruitment agency is seeking a Remote Digital Strategist to lead growth strategies for various clients. This position requires strong skills in digital strategy, client communication, and data analysis. You will manage client portfolios, conduct audits, and create actionable content plans. Ideal candidates will have SEO knowledge and be proficient in tools like Google Ads and Ahrefs. The role offers a flexible work environment and opportunities for professional growth.

Servicios

Flexible remote work environment

Collaborative team culture

Opportunities for professional growth

Responsabilidades

• Own digital strategy across a portfolio of clients, ensuring plans align with business goals.
• Conduct audits and diagnose issues across content, UX, analytics, search, ads, and conversion paths.
• Translate insights into prioritized roadmaps with clear recommendations clients can understand.
• Build and manage reporting frameworks that highlight results, learnings, and opportunities.
• Analyze performance across channels and recommend improvements.

Conocimientos

Digital strategy

Client communication

SEO

Data analysis

Creativity

Herramientas

Ahrefs

Google Search Console

GA4

Google Ads

Meta Ads Manager

Descripción del empleo

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Digital Strategist (100% Work From Home)

Location: Remote from Latin America, ideally from Colombia

Position Type: Full-time

Salary: $2,500 - 4,000 USD/month depending on experience paid via Gusto

Schedule: Monday - Friday, business hours Central Time

Job Overview:

We’re hiring a Generalist Digital Strategist who can lead end-to-end growth strategies for multiple clients across a variety of industries. This role blends creative thinking, technical understanding, content strategy, analytics, paid media familiarity, and strong client communication.

If you love identifying growth opportunities, diagnosing digital performance issues, and turning insights into clear, actionable plans — this is your role.

Responsibilities:

Strategy & Client Leadership

• Own digital strategy across a portfolio of clients, ensuring plans align with business goals.
• Conduct audits and diagnose issues across content, UX, analytics, search, ads, and conversion paths.
• Translate insights into prioritized roadmaps with clear recommendations clients can understand.
• Build and manage reporting frameworks that highlight results, learnings, and opportunities.
• Communicate strategy updates and guide clients through progress, pivots, and next steps.

Content & Messaging

• Identify content gaps and opportunities across the entire funnel.
• Create structured content briefs that writers and designers can easily execute.
• Build content calendars and messaging frameworks supporting traffic, conversions, and brand clarity.
• Ensure all content aligns with search intent, brand voice, and conversion goals.

Search, Discoverability & Technical Insight

While this is a generalist role, a strong understanding of modern search is essential. You should understand:

• Technical SEO fundamentals (crawlability, indexation, CWV, site structure).
• How to quickly audit a website and diagnose high-impact issues.
• The evolving landscape of AI-driven search and how it affects visibility.
• Local SEO basics, including Google Business Profile optimization.

Paid Media Familiarity (Google & Meta Ads)

You don’t need to be a dedicated media buyer, but you should understand:

• How Google Ads and Meta Ads work at a strategic level
• Key metrics, signals, and how to interpret paid performance reports
• How paid and organic channels support each other in a full-funnel strategy
• When and why a client should invest in ads
• Landing page best practices for quality score, conversion rate, and ad relevance

This allows you to collaborate with paid specialists and make informed cross-channel recommendations.

Performance, Data, & Optimization

• Analyze performance across channels (organic, paid, email, social, etc.).
• Identify trends, bottlenecks, and optimization opportunities.
• Recommend improvements to landing pages, messaging, user flow, and funnel structure.
• Collaborate with creatives, developers, and account managers as needed.

What You Bring

Proven Results

• Demonstrated client wins, digital strategy outcomes, or campaign improvements.
• Bonus: Results from your own side projects or owned websites.

Technical & Analytical Strength

• Ability to quickly audit a website and diagnose issues.
• Comfort making data-driven decisions and explaining your reasoning.
• Strong instincts across technical SEO, content quality, UX, analytics, and paid channel fundamentals.

Tool Proficiency

Comfort with (or mastery of) the following tools or close equivalents:

• Ahrefs or Semrush
• Google Search Console
• GA4
• Google Ads & Meta Ads Manager
• Screaming Frog / Sitebulb
• PageSpeed / Core Web Vitals tools
• Notion, ClickUp, or similar systems for SOPs and project management

Who You Are

• High-energy, reliable, and proactive in your work ethic.
• A strong communicator who can make complex concepts easy to understand.
• A self-starter who thrives in a flexible remote environment.
• Strategic, curious, and always looking for creative ways to drive measurable growth.

Able to manage multiple clients and priorities without losing clarity or momentum.

What They Offer

• A flexible remote work environment
• Collaborative, fast-moving team culture
• Opportunities to grow across SEO, ads strategy, CRO, content, analytics, AI discoverability, and more

Application Disclaimer

Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED

Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions

Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.

Apply Wisely

To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder

All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!