Product & Data Strategy Lead â Mexico or Colombia

MiQ Digital; Ciudad de México; Híbrido; MXN 1,651,000 - 2,203,000; Jornada completa

Descripción de la vacante

A global programmatic media partner is seeking a Product & Data Strategist Lead to manage data and product strategies in LatAm. The ideal candidate will have a strong background in data and product strategy, along with excellent analytical skills. This role involves collaboration with multiple teams to ensure successful product execution. Offering a supportive culture and commitment to inclusion, this position is based in Mexico City or Bogotá.

Formación

• Strong background in data strategy and product strategy.
• Experience in packaging technical capabilities for agencies and clients.
• Ability to explain data and tech concepts simply.

Responsabilidades

• Define and socialize MiQ products in LatAm.
• Lead technical conversations with clients on integration and activation.
• Work closely with commercial teams on strategy design.

Conocimientos

Data Strategy

Product Strategy

Analytical Skills

Technical Storytelling

Bilingual English & Spanish

Product Marketing

Herramientas

Power BI

Tableau

PowerPoint

Google Slides

Jira

Descripción del empleo

Product & Data Strategist Lead (LatAm)

Location: Mexico City or Bogotá, Colombia

Reports to: SVP of Product & Strategy

What you’ll do

MiQ is a global programmatic media partner helping brands and agencies make smarter marketing decisions through data technology and human insight.

We blend programmatic expertise and leading AI technology with consultative partnership to drive real business outcomes.

MiQ Sigma is the company’s transformative AI‑powered advertising technology trained on the world’s most connected data set. Its unified intelligence platform brings together data technology and campaign workflows, applies advanced AI to make smarter data‑driven marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today’s fragmented digital landscape.

We are looking for a Product & Data Strategist Lead – a highly analytical and creative professional who can combine data strategy, product strategy, and product marketing. This role will define, package, and socialize MiQ’s products in LatAm, turning complex data and intelligence into actionable strategies, compelling narratives, and differentiated value propositions for agencies and clients.

The role works side‑by‑side with the SVP of Product Strategy & Partnerships, collaborating with global and CoE teams and closely engaging with sales and activation in LatAm. The focus is to accelerate client conversations, build data‑driven strategies, and enable seamless execution by bridging strategy and technical delivery.

Key Responsibilities

• Product Definition & Narrative: Define and socialize MiQ products in LatAm (Advanced Video, Intent Commerce, Sigma) and translate technical concepts (data integration, identity resolution, omnichannel activation, measurement) into clear and impactful narratives.

  Strategy & Intelligence: Take all data sources, Sigma intelligence, regional benchmarks, and client first‑party data (audience and business) to create actionable strategies, insights, and deliverables that resonate with clients and drive commercial traction.

• Technical Leadership: Lead advanced technical conversations with agencies and clients on integration, identity, omnichannel activation, pixelation, and measurement to ensure strategies are implementable and scalable.

• Collaboration with Sales & Activation: Work closely with commercial teams to design strategies that open doors and accelerate conversations, and with activation teams to ensure proper execution of products and tactics.

• Market Relevance: Adapt global and CoE product frameworks to reflect LatAm market realities, industry maturity, and client needs.

• Process & Asset Organization: Maintain structured documentation of product narratives, strategies, and case studies to keep updates consistent and searchable.

What you’ll bring

• Data & Product Strategy Expertise: Strong background in data strategy and product strategy with proven ability to design and deliver solutions in AdTech / MarTech or related fields.
• Product Marketing: Experience in packaging and presenting technical capabilities in ways that resonate with agencies and clients.
• Technical Storytelling: Ability to explain complex data and tech concepts simply and persuasively.
• Analytical & Consulting Skills: Strong skills in consulting, analytics, storytelling, problem‑solving, and omnichannel activation tactics.
• Tools & Platforms:
  • Data visualization (Power BI, Tableau, or similar).
  • Presentation & design (PowerPoint, Google Slides, Canva, Figma).
  • Collaboration & organization (SharePoint, Confluence, Jira, or equivalent).
• Languages: Bilingual English & Spanish with strong written and verbal communication.
• Organizational Skills: Excellent attention to detail, ability to manage multiple projects, and maintain structured libraries of assets and deliverables.

We’ve highlighted some key skills, experience, and requirements for this role. If you don’t meet every single one, our talent team looks for the best fit.

If you have a passion for this role, please still apply.

What’s in it for you

MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to inclusion, we’re always moving towards becoming an even better place to work.

Values

• PASSION – We do what we love and empower each other to show up for what we believe in.
• DETERMINATION – We figure it out, do what we say, and challenge ourselves to learn from each other to overcome hurdles.
• AGILITY – We anticipate the unexpected, quickly adapt to change, and evolve as individuals and as a business.
• UNITY – We always unite, hold each other accountable, acknowledge each other’s differences, and champion inclusion for all.
• COURAGE – We dare to be unconventional, leap outside comfort zones to unlock innovation, and inspire everyone to grow.

Key Skills

• Marketing
• Data Visualization
• Tableau
• Customer Segmentation
• Microsoft PowerPoint
• Investment Banking
• Strategic Planning
• Financial Modeling
• Customer Relationship Management
• Management Consulting
• Google Suite
• Analytics

Employment Type: Full Time

Experience: years

Vacancy: 1