Product Adoption & Enablement Specialist

TRACTIAN; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A B2B SaaS company based in Mexico City is seeking a Product Marketing Specialist to enhance product adoption through comprehensive customer education. This role focuses on analyzing product data, developing training programs, and collaborating with multiple teams to drive user engagement. Ideal candidates will have strong analytical skills and B2B SaaS experience, particularly in customer lifecycle and product growth initiatives. Join us to empower users and maximize the impact of our technology.

Formación

• Strong analytical background with proven experience using product analytics tools.
• Experience in B2B SaaS, ideally in roles focused on product adoption.
• Proven skills in turning complex data into clear insights.

Responsabilidades

• Analyze product usage data to identify friction points and opportunities.
• Run customer research initiatives to validate assumptions.
• Develop training programs in partnership with Customer Success.

Conocimientos

Strong analytical background with product analytics tools

Experience in B2B SaaS

Ability to design customer research initiatives

Skills to turn complex data into actionable insights

Cross-functional collaboration

Herramientas

PostHog

Amplitude

Heap

Mixpanel

Descripción del empleo

A B2B SaaS company based in Mexico City is seeking a Product Marketing Specialist to enhance product adoption through comprehensive customer education. This role focuses on analyzing product data, developing training programs, and collaborating with multiple teams to drive user engagement. Ideal candidates will have strong analytical skills and B2B SaaS experience, particularly in customer lifecycle and product growth initiatives. Join us to empower users and maximize the impact of our technology.