Performance Marketing Analyst

Calii; Saltillo; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading grocery service provider is seeking a Performance Marketing Analyst to join their expanding Marketing team. The role involves developing and optimizing the performance marketing strategy, managing budgets across digital channels, and leveraging data for actionable insights. Ideal candidates possess strong analytical skills and a passion for digital marketing. This opportunity offers a competitive salary and benefits while working for a rapidly growing startup in Mexico.

Servicios

Competitive salary

15 days off per year

High-growth opportunity

Formación

• Strong analytical skills to interpret marketing data effectively.
• Experience with digital marketing channels and strategies.
• Ability to optimize campaign budgets and performance metrics.

Responsabilidades

• Develop performance marketing strategy with Head of Marketing.
• Optimize budgets across digital channels.
• Identify opportunities in new marketing channels.

Conocimientos

Analytical skills

Digital marketing strategies

Budget optimization

Data-driven insights

Test execution and interpretation

Descripción del empleo

Calii is cracking the $1T groceries market in LatAm by delivering ultra-fresh produce and thousands of grocery items in less than two hours (even in minutes!) - with savings and less waste!

Founded by Stanford engineers, Calii is building the future of grocery shopping.

Having raised more than $35M USD, we're the #1 rated grocery service in Mexico and one of the fastest growing startups in LatAm.

About the position

Calii is undergoing a quick expansion, and we're creating a one-of-a-kind Marketing team to accelerate brand awareness and user acquisition for our #1 rated app.

As Performance Marketing Analyst, you'll be working hand-in-hand with our Head of Marketing to oversee our digital marketing strategy.

Your main function is to use data to plan, implement and optimize our performance marketing efforts across paid social channels.

You'll be tracking and reporting related metrics, ensuring that we have a comprehensive testing strategy to hit all of our ambitious goals.

We're looking for a stellar individual to 10x our performance marketing strategy, and help build the department at a company that seeks to serve 10,000 people per day in over 12 cities all over the country.

Responsibilities

• Developing Calii's performance marketing strategy, alongside Calii's Head of Marketing
• Optimizing campaign budget and spend across digital channels
• Identifying opportunities in new channels
• Planning, executing and optimizing for KPIs via paid and organic channels

Sample Activities

• Work closely with the Tech team to ensure traceability of the different initiatives
• Monitor campaign performance on leading social channels
• Deploy the design team to incorporate data-driven insights into new campaign ideas
• Curate analytics to communicate insights accurately yet concisely

This job could be a good fit if

• You are looking for a high-growth opportunity involving digital marketing strategies
• You're constantly abreast of new technologies and digital channels
• You consider stand-out analytical skills one of your (many) talents
• You have the ability to leverage data to drive actionable insights
• You excel at running tests and interpreting results
• You can tie insights to human psychology principles - you 'get' our users
• You're results-oriented, and often refer back to your KPIs to ensure you're on the right track
• You're extremely detail-oriented

What Calii has to offer

• $21,000-$26,000 brutos mensuales
• 15 days off per year
• Opportunity to work at a high-growth, venture-funded start-up

Location

• San Pedro Garza García, NL, México

Reports to

• Cali Head of Marketing