Paid Media Specialist (Meta)

Jobgether; México; Presencial; MXN 446.000 - 725.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Professional development access

EST-aligned schedule

Home-office setup

Descripción de la vacante

Jobgether, partner company, is seeking a Paid Media Specialist (Meta) based in Mexico. You will own Meta campaigns across Facebook, Instagram, and related Meta platforms, from audience research and targeting through execution, optimization, and reporting, driving performance and ROI.

Requirements include 2-3+ years managing Meta campaigns, strong analytics, and collaboration with design teams. This full-time role offers remote-work setup and EST-aligned schedule.

Formación

• 2-3+ years of hands-on experience managing paid advertising campaigns on Meta platforms.
• Proficiency with Meta Ads Manager and Meta Business Suite.
• Experience with audience segmentation, retargeting, lookalike audiences, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and drive ROI.
• Experience managing advertising budgets with ROI focus.
• Strong written and verbal communication skills.

Responsabilidades

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business objectives.
• Conduct audience research and build effective targeting strategies including segmentation, retargeting, and lookalike audiences.
• Collaborate with design and content teams to develop compelling ad creatives and messaging.
• Monitor campaign performance and analyze metrics to identify optimization opportunities.
• Manage advertising budgets and allocate spend across campaigns and placements.
• Design and execute A/B tests across messaging, creative, audience, placements, and variables.
• Produce regular performance reports communicating results, trends, and recommendations.
• Stay informed about Meta products, updates, and paid media best practices.
• Refine campaign strategies based on data, testing outcomes, and priorities.

Conocimientos

Audience research

Campaign optimization

Data analysis

Communication

Budget management

A/B testing

Collaboration

Reporting

Herramientas

Meta Ads Manager

Meta Business Suite

Analytics tools

Descripción del empleo

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist (Meta) based in Mexico.

This role is ideal for a performance-focused digital marketer who knows how to turn Meta advertising into measurable business results. You will own campaigns across Facebook, Instagram, and related Meta platforms, from audience research and targeting through execution, optimization, and reporting. Your work will directly influence campaign efficiency, customer acquisition, and return on advertising investment. You will combine analytical thinking with creative collaboration to develop compelling ads and continuously improve performance. The position requires someone who is comfortable working with data, testing new approaches, and adapting quickly to changes in the advertising landscape. You will also have the opportunity to collaborate with creative and content teams while developing deeper expertise in paid media strategy.

Accountabilities

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and marketing objectives.
• Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improved return on investment.
• Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements, and creative variations.
• Design and execute A/B tests across messaging, creative, audience targeting, placements, and other campaign variables.
• Produce regular performance reports that clearly communicate campaign results, trends, insights, and recommendations to stakeholders.
• Stay informed about Meta advertising products, platform updates, industry trends, and emerging paid media best practices.
• Continuously refine campaign strategies based on performance data, testing outcomes, and changing business priorities.

Requirements

• 2-3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably in a performance marketing environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting tools.
• Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences, and campaign optimization.
• Strong analytical skills and the ability to interpret campaign data, identify trends, and make informed performance decisions.
• Experience managing advertising budgets with a focus on efficient resource allocation and measurable ROI.
• Strong written and verbal communication skills, with the ability to clearly present campaign performance and recommendations.
• Ability to collaborate effectively with designers, content specialists, and other marketing stakeholders.
• Comfortable working in a fast-paced environment, managing multiple priorities, and meeting tight deadlines.
• Familiarity with additional paid media platforms such as Google Ads or TikTok Ads is an advantage.
• Meta advertising certification, such as Meta Blueprint, is a plus.
• Strong attention to detail, proactive problem-solving ability, and a continuous improvement mindset.
• Reliable home-working setup, including a dual-monitor computer with at least 8 GB RAM, internet speed of at least 25 Mbps, and a camera capable of 1080p resolution.

Benefits

• Competitive base salary.
• Full-time schedule of 40 hours per week, 8 hours per day.
• Permanent work-from-home setup.
• Monday-Friday schedule aligned with Eastern Standard Time (EST).
• Unlimited free access to professional courses and an internal SOP library.
• Opportunities for professional development and career advancement.
• Opportunity to build and expand expertise in paid media, performance marketing, and Meta advertising.