Paid Media Specialist

Grit; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A digital marketing agency is seeking an experienced Paid Media Specialist to lead their Paid Media business unit. This fully remote role requires expertise in Google Ads and Meta Ads, with responsibilities including strategizing and optimizing digital campaigns. The ideal candidate should have at least 5 years of experience in Paid Media, a strong analytical mindset, and leadership capabilities. Competitive salary starts at $35,000 - $45,000 MXN per month. Flexible work schedule and benefits include private medical insurance and wellness membership.

Servicios

Fully remote work opportunity

Company-provided laptop

Private medical insurance

WellHub membership

Flexible work schedule

15 days of Christmas bonus

Competitive salary

Formación

• 5+ years of experience exclusively in Paid Media and Performance Marketing.
• Proven expertise in Google Ads and Meta Business Manager.
• Expertise in conversion rate optimization, audience segmentation, and remarketing strategies.

Responsabilidades

• Develop and execute high-impact Paid Media strategies across platforms.
• Optimize campaigns for performance and profitability.
• Manage and allocate media budgets effectively.
• Generate advanced reports and dashboards for decision-making.

Conocimientos

Expertise in Google Ads

Expertise in Meta Ads

Performance marketing knowledge

Analytical mindset

Leadership capabilities

Educación

Google Ads Search Certification

Google Ads Display Certification

Meta Certified Media Buying Professional

Meta Certified Media Planning Professional

Google Analytics 4 Certification

Herramientas

Google Analytics

Google Tag Manager

Looker Studio (Google Data Studio)

Power BI

Tableau

Descripción del empleo

We are looking for an experienced Paid Media Specialist to lead and grow our Paid Media business unit.

This role is ideal for someone who has deep expertise in Google Ads, Meta Ads, and performance marketing, with a strong analytical mindset and leadership capabilities.

As Paid Media Specialist, you will be responsible for strategizing, executing, and optimizing high-performance digital advertising campaigns, ensuring maximum return on investment.

You will also explore new growth opportunities, drive innovation in Paid Media strategies, and interact directly with clients to present campaign performance and strategic optimizations.

Key Responsibilities

• Develop and execute high-impact Paid Media strategies across Google Ads, Meta Ads, and other digital advertising platforms.
• Optimize campaigns for performance and profitability, ensuring the highest ROAS and efficiency.
• Hold regular client meetings to present campaign progress, optimizations, and key strategic recommendations.
• Manage and allocate media budgets effectively, ensuring cost-efficiency while meeting business objectives.
• Monitor, analyze, and report on campaign performance, providing data-driven insights and strategic recommendations.
• Plan, execute, and optimize Lead Generation, Traffic, and Awareness campaigns, ensuring that each campaign aligns with the target audience and business goals.
• Generate advanced reports and dashboards, incorporating strong data visualizations, key performance metrics, and trends analysis to support decision-making.
• Lead, mentor, and scale the Paid Media team, fostering a high-performance culture.
• Collaborate with other departments (content creation and client services) to align marketing efforts.
• Stay ahead of industry trends, platform updates, and emerging digital marketing opportunities.
• Explore programmatic and omnichannel advertising solutions to expand the agency's digital media capabilities.

Requirements

• Active certifications in Google Ads and Meta Ads (mandatory)
• Google Ads Search Certification
• Google Ads Display Certification
• Meta Certified Media Buying Professional
• Meta Certified Media Planning Professional
• Google Analytics 4 Certification
• 5+ years of experience exclusively in Paid Media and Performance Marketing.
• Proven expertise in Google Ads (Search, Display, YouTube, Performance Max) and Meta Business Manager
• Strong experience in Lead Generation, Traffic, and Awareness campaigns, with a track record of driving results at scale.
• Expertise in conversion rate optimization (CRO), audience segmentation, and advanced remarketing strategies.
• Proficiency in Google Analytics, Google Tag Manager, and Looker Studio (Google Data Studio).
• Experience with automation, bidding strategies, and A / B testing to optimize campaign performance.
• Strong skills in data visualization and reporting, using platforms like Looker Studio (Google Data Studio), Power BI, or Tableau.
• Ability to manage and analyze large-scale advertising budgets.
• Strong data-driven mindset, with experience in attribution modeling and media mix optimization.

Benefits

• Fully remote work opportunity
• Company-provided laptop and necessary equipment
• Private medical insurance coverage (GNP)
• WellHub membership (fitness and wellness platform)
• Comfortable work schedule : Monday to Thursday 8 AM to 5 PM, with one-hour lunch break
• Flexible Fridays - option to end early when weekly tasks are completed
• 15 days of Christmas bonus (Aguinaldo)
• Competitive salary starting at $35,000 - $45,000 MXN per month (paid bi-weekly), with potential for higher compensation based on experience.