Paid Media Specialist

Entropy; México; A distancia; MXN 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Home office bonus

Psychological therapy for team members

Descripción de la vacante

A digital marketing agency in Mexico is seeking an Associate Analyst to build and optimize paid search and paid social campaigns. You will execute high-quality outcomes, meet client KPIs, and provide analytical insights. Ideal candidates have 2-4 years of paid media experience, strong campaign management skills, and familiarity with Google and Meta Ads, as well as a bonus for TikTok. This role offers a supportive environment with remote work perks.

Formación

• 2-4 years of related paid media work experience required.
• Agency experience preferred with a focus on campaign management.
• Certifications in Google Ads or Meta are a plus.
• Ecommerce experience is a strong plus.
• Lead generation experience is a plus.
• Google Ads, GA4, and Meta Certifications are a plus.
• Experience working in GA4.
• Agency experience is a strong plus, with 2+ years of campaign management strongly preferred.
• Direct client management experience is a plus.
• Monday to Friday (weekends off).
• Home office bonus
• Psycological therapy for all our team members.

Responsabilidades

• Execute paid search and social campaigns with high-quality execution.
• Monitor and report on campaign results regularly.
• Manage budgets effectively across different campaigns.
• Effectively prioritize work to maximize results for clients.
• Track and monitor reporting of campaign results daily/weekly/monthly, and prepare suggestions and optimizations for client discussion.

Conocimientos

Paid media experience

Google Ads

Meta (Facebook) Ads

Campaign management

Data-driven analysis

Herramientas

Google Analytics 4 (GA4)

Meta Ads Manager

TikTok Ads

TikTok Ads

Descripción del empleo

Overview

As an Associate Analyst, build and optimize paid search and paid social campaigns for multiple clients. Drive client satisfaction by meeting or exceeding KPIs through high-quality campaign execution, customer insight, data-driven analysis, and ongoing optimization.

Responsibilities

• Execute and support paid search and paid social campaigns, including account setup, campaign creation, strategy development, optimization, and management
• Use reporting, analytics, and trend tools on a daily basis.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up / audit, bid and budget management.
• Effectively prioritize work to maximize results for clients.
• Track and monitor reporting of campaign results daily/weekly/monthly, and prepare suggestions and optimizations for client discussion.

Requirements

• 2-4 years of related paid media work experience.
• Experience with managing campaigns within Google and Meta. Strong preference for TikTok experience.
• Hands on experience in managing monthly campaign budgets and optimizing budgets across channels and campaigns.
• Ecommerce experience is a strong plus.
• Lead generation experience is a plus.
• Google Ads, GA4, and Meta Certifications are a plus.
• Experience working in GA4.
• Agency experience is a strong plus, with 2+ years of campaign management strongly preferred. Direct client management experience is a plus.
• Monday to Friday (weekends off).
• Home office bonus
• Psycological therapy for all our team members