Paid Media Manager

LionHead Digital; México; On-site; MXN 753,000 - 1,544,000; Full time

Benefits offered by this job

Paid time off

Holidays

Employee of the Month

Premium training & certifications

Bonuses based on CPL targets

Job summary

LionHead Digital is seeking a hands-on Paid Media Manager with deep Google Ads expertise to lead our US-focused clients and our internal team. You will own PPC strategy, campaign execution, performance optimization, and coaching of the Paid Media team to deliver qualified leads at controlled CPLs.

You'll collaborate with Client Success, SEO, Web, and Operations, ensure accurate conversion tracking, and report to the Director of Client Services while driving scalable, measurable results for law

Qualifications

• 3+ years hands-on Google Ads/PPC management, agency experience preferred.
• 2+ years leading or managing a Paid Media, PPC, or Digital Marketing team.
• Proven results generating qualified leads and meeting CPL targets.
• Deep expertise in Google Ads campaign structure, bidding strategies, keyword match types, ad copy, and Quality Score optimization.

Responsibilities

• Own PPC Strategy & Campaign Setup: Take ownership of paid media once a client is ready for fulfillment.
• Lead & Develop the Paid Media Team: Conduct regular one-on-ones, coach team members, prioritize workloads.
• Validate Accounts & Tracking: Confirm access to Google Ads, GA4, GTM, call tracking, and landing pages before launch.
• Launch & Optimize Campaigns: Launch campaigns on approved timelines, monitor performance daily, optimize keywords, bids, and budgets.
• Monitor & Report on Performance: Track spend, CPL, conversions, CTR, and Quality Score; maintain dashboards.

Skills

Google Ads

PPC management

Team leadership

Budget management

GA4 & GTM

Conversion tracking

Data analysis

Communication

Tools

Google Ads Platform

GA4

GTM

CRM attribution

Call tracking

Job description

We're hiring a hands-on Paid Media Manager with deep Google Ads expertise to lead our team and drive qualified leads for US law firms and LionHead Digital.

LionHead Digital is a growing digital marketing agency helping law firms across the United States grow through advanced SEO, paid advertising, and AI-powered strategies.

You'll take ownership of Google Ads and PPC strategy, campaign execution, and performance while coaching and developing our Paid Media team. Your mission: generate consistent, qualified leads at controlled costs that produce measurable business results.

This role combines daily campaign work with people management. You'll build campaign structures, optimize performance, maintain accurate conversion tracking, and improve team processes. You'll work closely with Client Success, SEO, Web, and Operations and report directly to the Director of Client Services.

What You'll Do

• Own PPC Strategy & Campaign Setup: Take ownership of paid media once a client is ready for fulfillment. Review goals, budgets, and market conditions to build campaigns aligned with services, locations, and search intent.
• Lead & Develop the Paid Media Team: Conduct regular one-on-ones, coach team members, provide feedback, prioritize workloads, and remove roadblocks. Establish clear expectations for performance, quality, and accountability.
• Validate Accounts & Tracking: Confirm access to Google Ads, GA4, GTM, call tracking, and landing pages before launch. Identify gaps and coordinate fixes with Development, SEO, or Operations before advertising spend begins.
• Launch & Optimize Campaigns: Launch campaigns on approved timelines, monitor performance daily during early phases, and continuously optimize keywords, match types, ad copy, bids, budgets, and negative keyword lists to meet CPL and lead-quality targets.
• Monitor & Report on Performance: Track spend, CPL, conversions, CTR, and Quality Score. Maintain accurate dashboards, identify underperformance early, and provide clear action plans.
• Collaborate Across Teams: Work with Client Success for client context, SEO and Content for keyword alignment, Web and Development for landing-page improvements, and Operations for capacity planning and prioritization.
• Manage Internal PPC Campaigns: Plan, launch, and optimize LionHead Digital’s own Google Ads campaigns for lead generation, recruiting, and brand initiatives, applying the same standards used for client campaigns.
• Improve Processes & Workflows: Follow and improve PPC SOPs, account structures, naming conventions, QA checklists, reporting templates, automation rules, and team workflows.

What Success Looks Like

• CPL consistently at or below target across active accounts.
• Qualified lead volume delivered reliably month over month.
• Accurate, functioning conversion tracking across client accounts.
• Campaigns launched on time with completed setup and QA.
• Reduced wasted spend through disciplined targeting and negative keyword management.
• Strong client satisfaction with paid media performance.
• Internal PPC campaigns meeting CPL and conversion benchmarks.
• Paid Media team consistently meeting quality, productivity, and delivery expectations.

What We're Looking For

• 3+ years of hands-on Google Ads/PPC management experience, preferably at an agency managing multiple client accounts.
• 2+ years leading or managing a Paid Media, PPC, or Digital Marketing team.
• Proven results generating qualified leads, meeting CPL targets, and scaling campaigns efficiently.
• Deep expertise in Google Ads campaign structure, bidding strategies, keyword match types, ad copy, and Quality Score optimization.
• Strong command of GA4, GTM, conversion tracking, call tracking, and CRM attribution.
• Experience managing budgets, monitoring pacing, and improving spend efficiency.
• Ability to analyze performance data and translate findings into clear actions.
• Strong coaching, communication, documentation, and workload-management skills.
• Exceptional attention to detail, including identifying tracking gaps and campaign issues before they affect results.
• Experience collaborating with SEO, Web, Content, Client Success, and Operations.
• Current knowledge of Google Ads platform changes, AI tools, advertising policies, and PPC best practices.
• Strong spoken and written English proficiency is required to lead team discussions, collaborate across departments, communicate with US-based clients, and deliver clear reports and documentation.
• $40,000–$82,000 USD annually, based on experience.
• Performance-based bonuses tied to CPL targets, lead volume, team performance, and client retention.
• Direct reporting line to the Director of Client Services and participation in the agency’s leadership team.
• Paid time off and holidays.
• Employee of the Month recognition.
• Access to premium training, certifications, and industry conferences.
• A collaborative team that values results, ownership, leadership, and continuous growth.

Why Join LionHead Digital?

We're building the most advanced law firm marketing system in the country. In this role, you'll directly shape campaign performance, develop a strong Paid Media team, and build processes that support lasting client results.