Mexico Consumer Insights & Innovation Leader

The Hershey Company; Ciudad de México; Presencial; MXN 1,835,000 - 2,387,000; Jornada completa

Descripción de la vacante

A leading global confectionery company is seeking an experienced professional to lead consumer insights and innovation strategy in Mexico. The ideal candidate will have 15 years of experience in senior CMI roles within CPGs, manage insights teams, and drive strategic decisions that enhance business performance. This role offers the opportunity to shape the national consumer insights agenda and implement innovative market solutions.

Formación

• 15 years in senior CMI roles in global CPGS.
• Experience leading consumer insights development for marketing teams.
• Ability to translate global frameworks into locally relevant insights.

Responsabilidades

• Lead the national consumer insights agenda for strategic decisions.
• Deliver Mexico's innovation strategy balancing global and local needs.
• Manage and coach a team of insights and innovation managers.

Conocimientos

Consumer insights leadership

Strategic planning

Market analysis

Innovation strategy

Educación

Bachelor's degree

Descripción del empleo

A leading global confectionery company is seeking an experienced professional to lead consumer insights and innovation strategy in Mexico. The ideal candidate will have 15 years of experience in senior CMI roles within CPGs, manage insights teams, and drive strategic decisions that enhance business performance. This role offers the opportunity to shape the national consumer insights agenda and implement innovative market solutions.