Media Planner Sr

Publicis Groupe México; Tijuana; Remote; MXN 180,000 - 360,000; Full time

Job summary

Publicis Groupe México is seeking a Content Creator & Social Media Manager to craft engaging narratives, manage social channels, and build vibrant online communities for an FMCG brand in a fully remote setup. The ideal candidate will own the content calendar and produce high-quality visuals and copy across platforms.

The role requires strong storytelling, KPI literacy, and the ability to work independently in a remote environment while collaborating with marketing to maintain a consistent brand

Qualifications

• Proven experience as Content Creator or Social Media Manager in FMCG.
• Ability to craft engaging written and visual content.
• Strong knowledge of social media KPIs and analytics tools.
• Excellent copywriting and editing skills.

Responsibilities

• Develop and execute a content calendar across social platforms.
• Create high-quality visual and written content for multiple channels.
• Manage day-to-day social media operations and engage followers.
• Monitor trends and optimize content with data-driven insights.
• Collaborate with marketing to ensure brand alignment.
• Stay updated on platform changes and best practices.

Skills

Content strategy

Storytelling

Independent / remote work

Time management

Tools

Canva

Adobe Creative Suite

Hootsuite

Sprout Social

Job description

Our client, a well-established brand in the consumer packaged goods (FMCG) sector, is seeking a creative and dynamic Content Creator & Social Media Manager to join their fully remote team. This role is perfect for a storyteller who can craft engaging narratives and build vibrant online communities for our diverse range of products. You will be responsible for developing and executing a content calendar, creating high-quality visual and written content, managing social media platforms, and engaging with our audience across various digital channels. The ideal candidate is passionate about social media trends, possesses excellent communication skills, and thrives in an independent, remote work environment. This is an exciting opportunity to shape brand perception and drive consumer engagement for leading FMCG brands from anywhere in the world.

About the Role

Our client, a well-established brand in the consumer packaged goods (FMCG) sector, is seeking a creative and dynamic Content Creator & Social Media Manager to join their fully remote team. This role is perfect for a storyteller who can craft engaging narratives and build vibrant online communities for our diverse range of products. You will be responsible for developing and executing a content calendar, creating high-quality visual and written content, managing social media platforms, and engaging with our audience across various digital channels. The ideal candidate is passionate about social media trends, possesses excellent communication skills, and thrives in an independent, remote work environment. This is an exciting opportunity to shape brand perception and drive consumer engagement for leading FMCG brands from anywhere in the world.

Key Responsibilities

• Develop and implement an innovative content strategy across all relevant social media platforms (Instagram, Facebook, TikTok, Twitter, etc.) for our FMCG portfolio.
• Create engaging and visually appealing content, including graphics, videos, and written posts, tailored to each platform and target audience.
• Manage the day-to-day operations of social media accounts, including scheduling posts, responding to comments and messages, and monitoring online conversations.
• Grow our online community by actively engaging with followers and fostering meaningful interactions.
• Analyze social media performance metrics, track key trends, and provide regular reports with insights and recommendations for optimization.
• Collaborate with marketing and brand teams to ensure content aligns with overall marketing objectives and brand guidelines.
• Stay current with emerging social media trends, platform updates, and best practices in content creation and digital marketing.
• Identify user-generated content opportunities and leverage them to enhance brand presence.
• Manage social media advertising campaigns, ensuring effective targeting and budget utilization.
• Maintain a consistent brand voice and visual identity across all digital touchpoints.

Requirements

• Proven experience as a Content Creator, Social Media Manager, or similar role, with a strong portfolio showcasing successful social media campaigns, ideally within the FMCG industry.
• Demonstrated ability to create compelling visual and written content for various social media platforms.
• Excellent understanding of social media KPIs, analytics tools (e.g., native platform insights, Hootsuite, Sprout Social), and SEO principles.
• Strong written and verbal communication skills, with exceptional copywriting and editing abilities.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Experience working remotely and managing projects independently, with excellent time management skills.
• A keen eye for detail and a passion for digital storytelling.
• Understanding of consumer behavior and engagement strategies in the digital space.
• Ability to adapt to fast-paced environments and evolving digital landscapes.
• A proactive approach to identifying new content opportunities and engagement tactics.