Marketing Sr. Specialist (Digital Content)

SHEIN; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading fashion retailer is seeking a Marketing Sr. Specialist to drive engagement through impactful livestream experiences. You will design strategies, manage video production, and optimize results on platforms like TikTok and Instagram. Ideal candidates have 2–4 years in digital marketing with strong storytelling skills and a data-driven approach. This role requires flexibility for evening livestreams and offers the chance to work with a dynamic team in fashion marketing.

Formación

• 2–4 years of experience in digital marketing.
• Experience creating content and communication strategies focused on conversion.
• Strong interest in video, social media, and emerging content formats.

Responsabilidades

• Design and execute livestream strategies, including goals, audiences, and content calendar.
• Manage in-house video production including set, lighting, and audio.
• Track performance metrics and continuously improve livestream results.

Conocimientos

Storytelling

Data-driven mindset

Project management

Clear communication

Flexibility for evening activations

Descripción del empleo

Are you passionate about creating impactful livestream experiences that drive engagement and business results? We’re looking for a Marketing Sr. Specialist to lead the strategy, production, and optimization of our livestreams connecting creative storytelling with data-driven decisions.

🎯 What You’ll Do

• Design and execute livestream strategies : goals, audiences, key messages, content calendar, and run of show.
• Manage in-house video production : set, lighting, audio, cameras, and technical tests.
• Create and amplify content : scripts, hooks, offers, and pre / during / post-show communication (teasers, highlights, UGC).
• Execute livestreams on platforms like TikTok, Instagram, and our app, ensuring compliance and brand safety.
• Track performance metrics (retention, CTR, add-to-cart, conversion, GMV) and continuously improve results.
• Coordinate hosts / talents, product selection, and micro-production budgets.

💡 What We’re Looking For

• 2–4 years of experience in digital marketing
• Experience creating content and communication strategies focused on conversion.
• Strong interest in video, social media, and emerging content formats (including livestreaming).
• Solid understanding of audiovisual basics (framing, lighting, audio).
• Great sense of fashion, styling, and product storytelling.
• Skills : storytelling, data-driven mindset, project management, and clear communication.
• Flexibility for evening activations or livestreams (6 : 00–11 : 00 PM).

🚀 Nice to Have

• Previous experience supporting or leading livestreams and live content.
• Portfolio or cases showing livestream or video performance results (KPIs and learnings).
• E-commerce knowledge (catalogs, product links, coupons, tracking).
• Advanced English.
• Experience in fashion categories.