Marketing Representative

Leadgentic; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A performance-focused digital marketing agency in Veracruz is seeking an experienced Marketing Strategist to lead and develop custom digital marketing strategies. The role involves collaborating with media buyers, analyzing performance metrics, and guiding creative campaigns across multiple channels. The ideal candidate should have a solid background in digital marketing strategy, advanced technical knowledge of Google Ads and Meta Ads, and excellent communication skills. The position also offers fully remote flexibility within a high-performance culture.

Servicios

Access to premium marketing tools

Training materials

Fully remote flexibility

High-performance culture

Formación

• 5+ years of digital marketing strategy experience, particularly in performance marketing.
• Proven record of improving ROAS and CVR metrics.
• Ability to craft creative concepts and messaging frameworks.

Responsabilidades

• Lead strategy development across client accounts.
• Analyze performance metrics and uncover opportunities.
• Develop multi-channel digital marketing strategies.

Conocimientos

Digital marketing strategy

Cross-department collaboration

Data analysis

Communication skills

Technical knowledge of Google Ads

Technical knowledge of Meta Ads

SEO expertise

CRO principles

Herramientas

Google Analytics (GA4)

Google Tag Manager (GTM)

SEMrush

Ahrefs

GoHighLevel (CRM)

Monday.com

Looker Studio

Motion App

Descripción del empleo

About Us

Leadgentic is a performance-focused digital marketing agency that builds scalable growth systems for businesses across multiple industries.

We specialize in digital strategy, paid media (Google & Meta), SEO, automation, and CRO — helping our clients double or even 10X their revenue with data-driven campaigns.

Our mission is simple : deliver measurable, repeatable, and scalable growth through cutting-edge digital marketing strategies.

Position Overview

We're seeking an experienced Marketing Strategist to lead strategy development across client accounts.

This role is the bridge between data and creative — turning insights into actionable campaigns that deliver real ROI.

You’ll analyze performance metrics, uncover opportunities, and guide cross-department collaboration between our media buyers, SEO team, and content specialists to ensure every campaign hits its target.

Multi-Channel Strategy

Develop custom digital marketing strategies tailored to each client's goals, integrating SEO, Google Ads, Meta Ads, and CRO into a cohesive growth engine.

Paid Media Leadership

Collaborate with media buyers to ensure high-performing ad campaigns on Meta and Google that achieve target ROAS, utilizing tools like Motion App and Looker Studio for deep analysis.

Search & Visibility

Partner with the SEO team to enhance visibility, keyword rankings, and site engagement using data from SEMrush and Ahrefs.

Conversion Rate Optimization (CRO)

Monitor funnel performance, landing pages, and lead quality to drive conversion optimization.

Craft creative concepts and messaging frameworks for ad campaigns, working closely with video editors to produce high-converting OGC / UGC ads.

Data-Driven Reporting

Analyze campaign data daily and report actionable insights to internal teams and clients via Monday.creative fatigue, offer alignment) and adjusting strategy immediately.

Proven Experience

5+ years in digital marketing strategy or performance marketing with a deep understanding of the full funnel.

Channel Mastery (Non-Negotiable)

You must possess advanced technical knowledge of Google Ads, Meta Ads (Ads Manager), SEO, and CRO principles.

Excellent written and verbal English communication is essential.

We require proof of performance.

Increased ROAS from 2.0 to 4.5 in 3 months," or "Improved Landing Page CVR by 15% via A / B testing").

Tech Stack

Proficiency with Google Analytics (GA4), GTM, SEMrush, Ahrefs, GoHighLevel (CRM), and project management tools like Monday.Ability to interpret data visualization tools (Looker Studio, Motion) to make budget allocation decisions.

The Hiring Process

We take our hiring seriously to ensure the right fit for our high-performance culture.

# Finalists will complete a paid test project or detailed technical assessment.

This will verify your hands-on expertise in SEO audits, Ad account structure, and CRO logic before an offer is made.

Career Growth Opportunities

Access to premium marketing tools (Motion, SEMrush, etc.) and training materials.

Fully remote flexibility with a supportive, high-performance culture.

How to Apply If you're a strategist who thrives on data, creativity, and growth-driven performance, we'd love to meet you.

Hiring Requirements

Portfolio or Case Studies PDF: Clearly highlighting ROI, ROAS, and CVR improvements from your prior agency work.