Marketing Manager-Western Hemisphere

International Dairy Queen, Inc.; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading fast-food franchisor is seeking a Marketing Manager to support the international marketing team based in Veracruz, Mexico. This role involves developing marketing strategies, managing relationships with franchisees, and conducting market research. The ideal candidate will possess a degree in marketing, have 4 to 6 years of relevant experience, and be skilled in digital media planning. Join us to optimize brand presence and franchise success!

Formación

• 4 to 6 years of prior marketing experience in consumer related marketing organizations.
• Experience working within a franchisor organization, preferably a QSR brand.
• Skills in digital and social media execution.

Responsabilidades

• Assist in the development and management of marketing plans.
• Work with franchisees to ensure incorporation of strategic plans.
• Manage consumer and product market research and analysis.
• Collaborate with digital objectives that align with business goals.

Conocimientos

Consumer research

Product development

Advertising campaign development

Digital and social media planning

Educación

B.A. or B.S. Degree in Marketing

MBA preferred

Descripción del empleo

Company Description

Since Dairy Queen® has been one of the world's best known and loved brands.

Based in Minneapolis, MN, International Dairy Queen Inc. (IDQ), is the parent company of American Dairy Queen Corporation.

As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world.

IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent.

We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded.

We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

We have an exciting opportunity available for a Marketing Manager supporting the international marketing team based in Mexico.

This role provides marketing support and counsel to franchisees, advertising agencies and internal teammates.

Assist in the development, management and implementation of marketing plans and programs to optimize traffic, store sales, brand building, service fees and profits for Dairy Queen Franchisees.

Protect Dairy Queen® Trademarks.

Ensure assigned national level marketing initiatives are completed efficiently and effectively.

Key Accountabilities

• Assist in the development and manage the execution of the strategic plans and annual marketing calendars for assigned markets.
• Work with franchisees to obtain feedback, understanding and support of the strategic plan, while ensuring the strategic plan is incorporated into everyday business with the franchisees and DQ team.
• In collaboration with the regional team and Director – Int'l Marketing, ensure the development of brand strategies to ensure long‑term competitiveness of DQ concept and business.
• Assist in managing effective relationships with all members of the international team, franchisees, agencies, research companies and vendors.
• Present information, strategies, and concepts to cross functional leaders and franchisees and professional organizations in a manner that inspires to action and to achieve established corporate goals.
• Includes assisting with the ongoing leadership and management of Franchisee Advisory Councils (FACs) where relevant.
• Work with agency and vendors to assist in the development and review all marketing and creative materials developed by licensees and / or agencies to be presented for approval for proper use of all DQ trademarks.
• Responsible for teaching, planning and trade zone level execution of all LSM programs.
• Manage all consumer and product market research and analysis including identifying target markets, monitoring market trends and the competitive environment, projecting market potential and product penetration opportunities.
• Manage the new product development / innovation process internally and with the franchisees, leading the roll out and introduction of new products.
• Spearhead development and coordination of product launch kits, including developing materials regarding local marketing efforts.
• Create linkage between brand strategy and product strategy ensuring a robust product pipeline to fuel marketing calendars and strengthen brand positioning.
• Work with licensees and agencies on proper placement and execution of media plans.
• Provide relevant business and financial analysis of key issues to internal and external shareholders including comp sales, sales trends by category and sales results generated by specific media activity.
• Evaluate promotions, media investments and sales trends to help form plan recommendations.
• Manage and collaborate with key internal teams and appropriate advertising agency to manage digital objectives that align with business objectives.
• Review and approves social media content supplied by advertising agency and ensure alignment with other stakeholders in Marketing leadership and Legal department.
• Hold agencies accountable for performance, media buying, creative direction, brand building and budget compliance.
• Formally review agency performance on an annual basis.
• Present analysis to necessary shareholders as appropriate.

Qualifications

• B.A. or B.S. Degree in Marketing or related field, MBA preferred.
• Must have 4 to 6 years of prior Marketing experience in consumer related marketing organization(s), including consumer research, product development and the development of advertising and promotional campaigns.
• Experience working within a franchisor organization, preferably a QSR brand.
• Experience with planning and executing digital and social media m